Konica Minolta 2015 Annual Report Download - page 15

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promotion techniques one after another by utilizing the Internet and SNS, and marketing
divisions of corporations are faced with the issue of how to utilize cross-media, which
efficiently combines conventional mass media and printed media with digital media. Konica
Minolta is engaged in digital marketing business that provides a comprehensive package—
from cross-media strategy planning to contents production and partial effect
measurement—based on the global MPM services it established ahead of competitors in
the industry. In doing so, we are proceeding in the creation of businesses with high added
value that strengthen our customers’ companies as well.
Additionally, when it comes to manufacturing, we have established state-of-the-art
production facilities in Malaysia based on the concept of digital manufacturing, and plan to
expand this to China, the U.S. and Europe in the future. These bases will pursue efficient
manufacturing of the highest quality by leveraging our sophisticated automated production
lines, original automatic measurement technologies, 3D printers and other advanced
equipment. We are also utilizing ICT to reform methods for sharing information and know-
how, revise workflow, and achieve more sophisticated, streamlined production
management. By implementing this at the global level, we will create a global production
framework not easily influenced by issues such as regional specifications, location, operator
skills and currency fluctuation. Moreover, we plan to utilize the technologies and know-how
related to digital manufacturing accumulated by our state-of-the-art factories to make
proposals to our corporate clients as a solutions provider.
Outside of the Business Technologies Business, we will challenge ourselves to create
new business by anticipating changes to industries and lifestyles caused by digital
innovation, and generate five to six new businesses to the scale of ¥30-50 billion, thus
Digital manufacturing
Automation
Information Production
Control
Virtual
Manufacturing Knowledge
Product
Design Management
Efficient production management
Manufacturing uninfluenced
by changes in people,
location or country
Contributing to a sustainable society
Contributing to the realization
of a sustainable planet and society,
and fulfilling our responsibility
as a global company
Digital Manufacturing Output
14
KONICA MINOLTA, INC. Annual Report 2015
Foundation for GrowthBusiness StrategiesGrowth StrategyCompany Overview and Characteristics Financial Report