IBM 2014 Annual Report Download - page 15

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IBM INTERACTIVE EXPERIENCE
Reimagining work also means
transforming how products and services
are created, delivered and used. We are
globally expanding our hybrid consulting
and digital agency services to help
clients create new, personalized models
of engagement through data and design.
The 10 new IBM Interactive Experience
studios allow clients to work side-by-side
with researchers and consultants, as well
as experts in experience design, mobile
and digital marketing.
IBM MOBILEFIRST
Drawing upon thousands of patents in
mobile and social, our IBM MobileFirst
solutions, built for the cloud, provide more
than 5,000 enterprise clients with security,
data and analytics integration and end-
to-end device management. Our mobile
revenue more than tripled in 2014.
Reimagining
work
Mobile and social technologies are changing the way
organizations engage with the world, and especially with
individuals — consumers, employees, patients, students and
citizens. This means reimagining work itself — the ways in
which professionals in any field do their jobs. That’s why
enterprises are now building new systems of engagement,
infused with their unique expertise and integrated with their
critical business systems and data sets. Enabling people to
work smarter means putting more real-time information and
decision-making power literally in the palms of their hands,
integrated securely with business processes and workflow.
14