IBM 2012 Annual Report Download - page 15

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14
0176.980
Smarter City Operations
The Philippines city of Davao’s 1.5 million
citizens will be the first in Asia to benefit from
an Intelligent Operations Center. It ties together
data and operations of four agencies—crime
prevention; emergency response; threat
prevention and response; and traffic manage-
ment. Geolocation mapping, in combination
with GPS-equipped task forces on the ground,
will allow officials to analyze building, street
and infrastructure data to substantially reduce
response times. A new early warning system
will monitor key risk indicators so agencies can
take quick action before situations escalate.
Smarter Customer Retention
Pakistani telephone provider Ufone faced a
challenge common to start-ups in emerging
markets. After a period of rapid growth—
reaching 24 million subscribers in less than
a decade—it had to retain those customers
in an increasingly competitive market. IBM
analytics enabled it to scan call detail records
in near-real time, flagging customers who fit
the profile for a particular promotion. Today,
by issuing offers customized to a user’s unique
usage patterns, Ufone has doubled its
campaign response rates.
Smarter Cancer Treatment
Memorial Sloan-Kettering Cancer Center is
working with IBM to use the cognitive computing
capabilities found in IBM’s Watson to help doctors
develop personalized, evidence-based cancer
treatment options. The system uses insights
gleaned from the deep experience of Memorial
Sloan-Kettering’s world-renowned oncologists
to provide individualized treatment options based
on a patient’s medical information, the synthesis
of a vast array of updated and vetted treatment
guidelines, and published research. The result:
a decision support system for physicians that
will offer individualized, confidence-weighted
treatment options for their patients.
In thousands of Smarter Planet client engagements, IBM is helping our clients seize
competitive advantage, not only through improved productivity but by reframing their
industry’s issues in unexpected, often counterintuitive ways.
Smarter Wind Energy
Vestas, the world’s largest windmill manufacturer,
is tapping into the power of an IBM supercomputer
and Big Data analytics software to model past,
present and future wind patterns—a process that
involves huge amounts of data—to optimize the
location and design of sites its customers are
developing. Vestas’s system is on track to digest
and analyze 20 petabytes of information in hours
instead of months. The result: fewer customer
power disruptions and more predictable revenues
for utilities.
Smarter Stock Exchange
To compete with exchanges in places like
London and New York, the Santiago Stock
Exchange needed to handle the growing
volume of high-frequency and algorithmic
trading activity—and do so from the ground up.
Working with IBM, it built a trade processing
solution that increased capacity tenfold, cut
latency to microseconds and enabled real-time
fraud surveillance. The Exchange’s transaction
volume is up 50 percent in the first year.
8. The infusion of digital intelligence into the world’s
systems is changing the way people, organizations
and entire industries approach what they do.