IBM 2012 Annual Report Download - page 13

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12
Designed for Data
As new sources of data continue to grow in volume, variety and
velocity, so too does their potential to revolutionize the decision-
making processes in every industry—if organizations can analyze
it all and extract insight.
IBM has the world’s deepest portfolio of analytics solutions
and software; 30,000 enterprise analytics engagements; a leading
position in powerful optimized systems; and the business
and industry expertise of 9,000 business analytics consultants,
400 researchers and 9 analytics solution centers. We have acquired
33 companies since 2005, including five in 2012, to build targeted
analytics and information expertise—helping clients turn massive
volumes of real-time, unstructured data into high-value knowledge
available instantly.
The IT industry and the global economy have been transformed
by massive amounts of data, new ways to deliver computing and
the rise of mobile and social platforms.
Big Data is the planet’s new natural resource.
Hundreds of billions of connected sensors and devices have
created a massive, invisible flow of digital “1s” and “0s”—a global
gusher of information.
Advanced analytics enable us to mine it.
Enterprises and institutions are analyzing this flow of streaming,
unstructured data and acting upon those insights in real time.
Cloud computing is coming of age.
The model of computing known as “the cloud” delivers on-demand
computing over the Internet. It brings new scale and efficiency to
service delivery and enables more agile ways of doing business.
Social and mobile create a new platform for work.
With devices in hand, individuals now expect to interact with
the world around them—as consumers, as students, as citizens.
For many, mobile devices have supplanted the PC, consumer
electronics and even the wallet.
6. Five years ago, we saw the emergence
of a Smarter Planet
—
a world becoming
instrumented, interconnected and
intelligent.
7. To lead this shift, IBM is pioneering a new
computing model
—
what we call Smarter
Computing. It has three core attributes.