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ManagementDiscussion
INTERNATIONALBUSINESSMACHINESCORPORATION ANDSUBSIDIARYCOMPANIES
_35
drivenbygrowthinBusinessContinuityandRecoveryServices
of29percent,partiallyoffsetbythereductionforsalesofthird-
party hardware in Japan. BCS revenue increased 6.3 percent
driven by strong growth in BTO. BCS continued to improve its
revenuegrowthrate whenadjustedfor currencyineveryquarter
oftheyear.Maintenancerevenueincreased4.4percentprimarily
drivenbyfavorableimpactsofcurrencymovements.
HARDWARE
SystemsandTechnologyGrouprevenueincreased7.9percent
(4.4percent adjusted forcurrency).zSeriesrevenueincreased
14.9percentduetoclientscontinuingtoaddnewworkloadson
the zSeries platform as they build their on demand infrastruc-
tures,aswellastakingadvantageofthecapabilitiesofthez990
server for consolidations. Mainframes remain the platform of
choice for hosting mission-critical transactions, as well as for
consolidationsandinfrastructuresimplification.Thetotaldeliv-
eryofzSeriescomputingpowerasmeasuredinMIPS increased
33percentin2004versus2003,offsettingpricedeclinesof23
percentperMIP.xSeriesserverrevenueincreased(24 percent)
due to strong growth in both high-end and1&2 Way Servers.
xSeries-related Blade-Center revenue had strong growth, up
over150 percent,as the companyisleading and shapingthe
blademarket. In the fourth quarter of 2004,the companysaw
strong demand for the new POWERBlade, which can run
Windows,LinuxandAIXondifferentserversintheBladeCenter.
pSeriesserverrevenueincreased7.3percent,reflectingclients’
very strong acceptance of the POWER5 systems. The new
pSeries high-end system started shipping in November 2004,
markingthecompletionofatop-to-bottomrefreshofthepSeries
serverproductlineinjustthreemonths.iSeriesserverrevenue
declineddrivenbylowersalesasthetransition to POWER5 is
takinglongerthaninpreviouscycles,as clients musttransition
theiroperatingenvironmenttothenewlevel.
Storage Systems revenue increased 1.6 percent due to
increaseddemandforexternalmidrangedisk(13percent)and
tapeproducts(9percent).Theseincreaseswerepartiallyoffset
bydecreasesinhigh-enddiskproducts(18percent)asclients
anticipatedtheshipmentofthecompany’snewPOWER5high-
endstorageproductwhichwillshipinthefirstquarterof2005.
E&TS hadstrongrevenuegrowthof 93 percentduetoincreased
design and technical services contracts and Microelectronics
revenueincreasedmodestly (1 percent) asyieldsinthe300-mil-
limeterplantimproved.
RetailStoreSolutionsrevenueincreased17.6percentdueto
strongdemandforthecompany’sproductsandtheacquisition
ofProductivitySolutionsInc.inNovember2003.Thisacquisition
drove 6.9 points of the unit’s revenue growth in 2004. Printing
Systems maintenance revenue declined due to lower annuity-
basedrevenueonadeclininginstalledbase.
Personal Computing Division revenue increased14.8 per-
cent (10.5 percent adjusted for currency). The increase was
driven by strong performance worldwide by the company’s
ThinkPad mobile computer (22 percent). Desktop personal
computer revenue increased (4 percent) in 2004 when com-
paredto2003dueprimarilytofavorablecurrencymovements.
SOFTWARE
Softwarerevenue increased5.5percent(0.6percentadjusted
for currency). Middleware revenue increased 6.5 percent (1.5
percentadjusted forcurrency).TheWebSpherefamily ofsoft-
wareofferingsrevenueincreased14percentwithgrowthinbusi-
nessintegrationsoftware(14 percent),WebSpherePortalsoft-
ware (12 percent) and application servers (20 percent). Data
Management revenue increased 7 percent with growth of 12
percentinDB2Databasesoftwareonboththehost(13percent)
and distributed platforms (11 percent), DB2 Tools (8 percent),
and distributed enterprise content management software (22
percent).Rationalsoftwarerevenueincreased(16 percent)with
growth across all product areas. Tivoli software revenue
increased(15percent),aidedbytheCandleacquisition,which
was completed in the second quarter of 2004. Tivoli systems
management, storage and security software all had revenue
growthin2004versus2003.Lotussoftwarerevenueincreased
3percentandOtherFoundationmiddlewareproductsrevenue
alsoincreased2percentduetofavorablecurrencymovements.
Operating system software increased 0.9 percent due to
growthinxSeriesandpSeries,whichcorrelatestotheincreases
intherelatedserverbrands.zSeriesoperatingsystemrevenue
declined1 percentdespitethegrowthinrelatedhardwarevol-
umesduetoongoing softwarepriceperformancedeliveredto
enterpriseclients.iSeriesoperatingsystemsoftwaredeclined6
percentinlinewithrelatedhardwarevolumes.Overall,operating
systems software revenue increased primarily as a result of
favorablecurrencymovements.
GLOBAL FINANCING
Seepage 44 foradiscussionofGlobalFinancing’srevenueand
grossprofit.
ENTERPRISE INVESTMENTS
Revenue from Enterprise Investments increased 10.7 percent
(4.2 percent adjusted for currency). Revenue for product life-
cyclemanagementsoftwareincreasedprimarilyintheautomo-
tiveandaerospaceindustries,partiallyoffsetbylowerhardware
revenue(48percent),primarilyfordocumentprocessors.
GlobalServicesgrossprofitmarginwasflatyeartoyearat
24.2 percentduetocontinuedinvestmentinondemand infra-
structure and business transformation capabilities, and less
contribution from the higher margin Maintenance business.
These declines were offset by improved profitability in BCS
drivenbyimprovedutilization,reducedoverheadstructureand
animprovedlabormix.
TheincreaseinHardwaremargins of0.8pointsto31.0per-
cent wasprimarilyduetoyieldimprovementsintheMicroelec-
tronicsbusiness andmarginimprovementsin zSeries servers,
xSeriesservers,storageproductsandpersonalcomputers,as
well as the impact of certain hedging transactions (see
“AnticipatedRoyaltiesandCostTransactions” onpage 72).
The Software margin at 87.2 percent increased 0.8 points
due to growth in Software revenue, as well as productivity
improvementsinthecompany’ssupportanddistributionmodels.
Thecostsavingsgeneratedbythecompany’ssupply-chain