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KPIs
2015
status
2016 specific
priorities
Winning Model and Targeted Portfolio
Net rooms
supply 87%
of open rooms are
in priority markets
90%
of pipeline rooms are
in priority markets
78.4k
rooms signings, the
highest in seven years
Continue to accelerate growth in our
10 priority markets and key city locations
in order to achieve further scale benefits.
Support growth of EVEN and HUALUXE
brands in The Americas and Greater
China respectively, and Kimpton in
The Americas and internationally.
Net total number of rooms in the IHG System.
Growth in
fee revenues
Group revenue excluding revenue from owned and leased hotels,
managed leases and significant liquidated damages.
Total gross revenue
from hotels in
IHG’s System
$4.2bn
digital revenues
delivered in 2015,
up by 12% on 2014
58%
of hotels in The
Americas adopting
IHG’s revenue
management service
Continue to drive adoption and impact of
our revenue management tools, systems
and processes amongst our owners.
Work collaboratively with Amadeus
on the development of our next-
generation Guest Reservation System,
whilst continuing to build cutting-edge
digital technology.
Following our successful pilot in
Europe, roll out our ‘Lowest Price
Promise’ initiative in other markets to
make our direct channels the preferred
way to book.
Focus on driving greater revenue
contribution from IHG Rewards
Club members.
Total rooms revenue from franchised hotels and total hotel revenue
from managed, owned and leased hotels. Other than for owned and
leased hotels, it is not revenue wholly attributable to IHG, as it is
mainly derived from hotels owned by third parties
System
contribution
to revenue
The percentage of room revenue delivered through IHG’s direct
and indirect systems and channels.
a Excluding the acquisition of Kimpton (11,325 rooms), net rooms growth was 3.2%.
2014
2013
2015
710,295
686,873
744,368a
2014
2013
2015
6.7%
4.3%
7.49%
2014
2013
2015
$22.8bn
$21.6bn
$24.0bn
2014
2013
2015
71%
69%
73%
K
K
K
ey pe
r
r
forma
n
n
ce ind
i
i
cator
s
s
(KPI
s
s
)
)
)
We measure our performance through a set of carefully selected KPIs,
which monitor our success in achieving our strategy and the progress of
our Group to deliver high-quality growth. The KPIs are organised around
the framework of our strategy – our Winning Model and Targeted Portfolio
– underpinned by Disciplined Execution and doing business responsibly.
28 IHG Annual Report and Form 20-F 2015