Holiday Inn 2015 Annual Report Download - page 11

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Loyalty was a key theme in the latest IHG
Trends Report, which we published in January
2016. The report challenges brands to engage
in a way that builds membership communities
in ‘The Age of I’ – that is, to encourage
consumers to share opinions and insights
as they connect around their experience of a
brand, while at the same time allowing them
to maintain their individuality (see page 22).
Responsible business agenda
Doing business responsibly is integral to life
at IHG and is a principle that guides how all
of our colleagues around the world behave
from day to day. It helps us build trust and
preference for our brands, operate more
effectively and create long-term value for our
shareholders and stakeholders. Our global
scale also means that our influence extends
across thousands of communities around
the world and sees us interact with millions
of people on a daily basis. Our view is that
growth is not just about short-term financial
and operational performance; it is about
nurturing the health of the organisation into
the future and staying true to our values.
I am very proud of our achievements in 2015,
all of which are a result of the efforts of each
and every one of the 350,000 colleagues who
work in IHG-branded hotels and corporate
offices worldwide.
We completed the global roll-out of our
successful group-wide sustainability
programme, the IHG Green Engage™
system; we celebrated the 10th year of the
pioneering IHG® Academy programme, a
global collaboration between IHG hotels,
local education providers and community
organisations, which now has more than
1,200 programmes in 68 countries; and,
finally, IHG® Shelter in a Storm responded
to 27 disasters in 17 countries in 2015,
including supporting the relief work in Nepal
following the devastating earthquakes.
In addition, we developed and launched a
human rights e-learning module, which is
available to all colleagues worldwide, and we
led the roll-out of IHG Marketplace, a hotel
procurement platform, which incorporates
our Vendor Code of Conduct as well as
responsible business criteria.
In February 2016, we launched the IHG®
Foundation, which will build on the hugely
positive impact we have driven through
our corporate responsibility initiatives over
a number of years. IHG Academy and the
IHG Green Engage system will continue to
be delivered in IHG’s hotels. Disaster-relief
activity, previously activated through IHG
Shelter in a Storm, will be incorporated into
the IHG Foundation.
Our awards
Independent recognition is an important
endorsement of our success, and we are
proud of the many awards we won in 2015.
Fortune Magazine ranked IHG as a world’s
‘Most Admired Company 2015’; Forbes
named us one of the world’s most reputable
companies for 2015; and we were accredited
as a ‘Top Employer’ in 2015 for both the UK and
Greater China by the Top Employers Institute.
Our brands have been in the spotlight too.
InterContinental Hotels & Resorts won an
impressive 28 awards at the World Travel
Awards Asia & Australasia 2015, including the
coveted Asia’s Leading Luxury Business Hotel
Brand Award; Holiday Inn won Best Mid-
Market Hotel Brand in the World at the 2015
Business Traveller Asia-Pacific Awards; and
IHG was named World’s Leading Hotel Brand
at the World Travel Awards 2015.
Looking ahead to 2016
We go into 2016 with confidence and in a
position of strength. We have a compelling
and proven strategy that is delivering.
We will continue to focus on building scale
where it matters, and on executing our
strategy at pace.
As ever, I would like to close by thanking
the talented and passionate people who
bring IHG’s brands to life for our guests
each and every day.
IHG’s ‘5,000 Club’ In 2016, we unveiled Hotel Indigo
Lower East Side New York as our 5,000th hotel globally (top).
InterContinental London – The O2 (centre) and Hotel Van
Zandt, a Kimpton Hotel in Austin (TX) (bottom) formed part
of our ‘5,000 Club’, a series of landmark hotel openings that
contributed to IHG surpassing the 5,000-hotel milestone.
Richard Solomons
Chief Executive Officer
9IHG Annual Report and Form 20-F 2015
STRATEGIC REPORT GOVERNANCE GROUP FINANCIAL STATEMENTS ADDITIONAL INFORMATIONPARENT COMPANY FINANCIAL STATEMENTS