Holiday Inn 2015 Annual Report Download - page 16

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1
2
3
4
5
Superior
owner
proposition
Preferred brands
delivered through
our people
Build and
leverage
scale
Strong brand portfolio
and loyalty programme
Effective
channel
management
Scale and efficiency
of operations
Investment in developing
strong technology platforms
Investment in developing
great talent
Disciplined Execution
Whilst doing business responsibly
Targeted PortfolioWinning Model
Superior
shareholder returns
Value
creation
• Net rooms supply
• Growth in fee revenues
• Total gross revenue from hotels
in IHG’s System
• System contribution to revenue
• Global RevPAR growth
• Guest HeartBeat
• Fee margins
• Employee Engagement survey scores
• IHG Shelter in a Storm donations
• IHG Academy participation
• Carbon footprint per occupied room
• Water use per occupied room in
water-stressed areas
How we measure our performance (KPIs)
Further details on key performance
indicators are set out on pages 28 to 31.
Attractive markets
Highest opportunity segments
Managed and franchised model
See page 16
See page 24
See page 15
See pages 17 and 18
O
O
O
ur st
r
r
ategy f
o
o
r high-
q
ualit
y
y
growt
h
h
h
We are focused on delivering high-quality growth,
which for us means delivering consistent, sustained
growth in cash flows and profits over the long term.
Our purpose is to
create Great Hotels
Guests Love®
Through our Winning Model, we focus
on value-creation through building preferred
brands, leveraging scale and delivering
revenue through the lowest-cost, direct
channels. Our Targeted Portfolio, together
with Disciplined Execution and a commitment
to doing business responsibly, will drive
superior returns for our shareholders.
We measure our performance with a set
of carefully selected key performance
indicators (KPIs), which monitor our success
in achieving our strategy and delivering
high-quality growth.
See pages 19 to 23 for details of how we have executed key commercial initiatives across
our Winning Model in 2015
Management of our principal risks:
see pages 25 to 27 for how we manage
our risks and uncertainties
14 IHG Annual Report and Form 20-F 2015