Holiday Inn 2013 Annual Report Download - page 5

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2008
Holiday Inn Club
Vacations®
Announcement of the
Holiday Inn Club Vacations
brand, a result of an
alliance between IHG and
the family of Orange Lake
Resorts, Kemmons Wilson
and the Wilson family.
2005
Britvic disposal
IHG announces the
disposal of its 100%
holding in the soft
drinks business,
Britvic plc.
2006
Room to be yourself
Our employer brand giving
people Room to be yourself
is launched.
2006
IHG® Academy
Launch of IHG Academy,
a pioneering collaboration
between IHG hotels and offices
and education providers and/or
community organisations
providing local people with skills
development and employment
opportunities in IHG hotels and
corporate offices.
2007
Holiday Inn Resort®
As part of the $1bn Holiday Inn
relaunch, Holiday Inn Resort,
a new sub-brand of Holiday Inn,
is developed, offering the
perfect destination for family
fun and relaxation.
2009
IHG Green Engage®
Launch of IHG Green Engage,
our online system to help us
measure, monitor, manage
and report on energy,
carbon, water and waste to
develop and operate more
sustainable hotels.
2011
IHG® Shelter in a
Storm Programme
Launch of the IHG Shelter in a Storm
Programme, equipping our hotels to
respond quickly and effectively in times
of disaster, providing vital assistance
and shelter to the local community
and our employees.
2012
HUALUXE® Hotels
and Resorts
Launch of the HUALUXE brand,
as the world’s first international
hotel brand designed specifically
to suit the taste and sensibilities
of the Chinese guest.
2012
EVEN™ Hotels
Launch of the EVEN brand,
which meets the large and
growing demand for a hotel
brand to help wellness-minded
travellers maintain their balance
on the road.
2012
London 2012 Olympic
and Paralympic Games
In 2012, Holiday Inn and
Holiday Inn Express are the
official hotel provider to the
London 2012 Olympic and
Paralympic Games.
2013
IHG® Rewards Club
Originally launched in 1983 as Priority Club®
Rewards, our loyalty programme is the oldest
and largest in the industry. In July 2013, we
relaunched the programme as IHG Rewards
Club, offering enhanced benefits for members,
including free internet access across all our
hotels globally.
Overview 3
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