Holiday Inn 2013 Annual Report Download - page 20

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Management of our principal risks
Seepages 36 and 37 for how IHG manages its
principal risks and uncertainties.
We focus on delivering high-quality growth,
which for us means delivering consistent, sustained
growth in cash flows and profits over the longer
term. We do this by staying focused on our Targeted
Portfolio and building preferred brands, driven
by a deep understanding of guests’ needs.
IHG’s Winning Model, combined with a Targeted
Portfolio underpinned by Disciplined Execution,
will drive superior returns for IHG’s shareholders.
1. Preferred brands delivered through our people
Our portfolio of nine complementary, differentiated
preferred brands are brought to life by our people
whodeliver on each of our brand promises.
See pages 17 and 20 to 23.
2. Build and leverage scale
For each of our brands, we aim to deliver high-quality
growth with scale positions in the most attractive
geographic markets. In key cities in our priority markets,
we aim to build scale through our market share in that
location. See page 24.
3. Strong brand portfolio & loyalty programme
By building a strong brand portfolio and loyalty
programme, IHG is able to offer an unparalleled choice
for guests and owners. See page 24.
4. Effective channel management
We focus on delivering against a guest’s needs across the
entirety of their journey. We manage all our booking
channels to provide a compelling experience that allows
a guest to make the choice of the most appropriate
booking channel for their needs. See page 25.
5. Superior owner proposition
IHG is committed to delivering a compelling and
preferred offer to our owners through a combination of
strong owner relationship management, particularly
through the IHG Owners Association, and effective
operational support through our tools and services.
Seepages 26 and 27.
Key Performance Indicators (KPIs)
We measure our performance through a holistic
set ofselected KPIs which monitor our success in
achieving our strategy and measure the progress
ofthe Group to deliver high-quality growth.
Seepages 38 and 39.
Scale and
efficiency of
operations
Investment in
developing great
talent and technology
platforms
Superior owner
proposition
Preferred brands
delivered through
our people
Build and
leverage
scale
Strong brand
portfolio & loyalty
programme
Effective
channel
management
Disciplined Execution
Winning Model
Value creation:
18 IHG Annual Report and Form 20-F 2013
Our strategy for high-quality growth