Holiday Inn 2013 Annual Report Download - page 21

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Attractive markets
Our growth strategy is focused on markets which are the
largest and/or fastestgrowing, markets in which IHG has
strong existing brand presence or an opportunity to build a
brand presence, and markets that are aligned to our business
model. See page 28.
Highest opportunity segments
We target our portfolio in the largest consumer segments
withgreatest growth opportunity and in those parts of the
market where our scale and revenue delivery systems confer
greatest benefits. See page 29.
Managed and franchised model
We focus our business model on franchising and managing
hotels, thereby enabling us to concentrate on building strong,
preferred brands based on relevant guest needs.
See page 16.
Scale and efficiency of operations
We leverage our global and regional scale to maximise the
efficiency of our operations, driving process improvements,
tightly managing our costs proportionate to our revenues and
evolving our corporate infrastructure and corporate support
functions. See page 30.
Investment in developing great talent and technology platforms
We support the delivery of the Winning Model by investing in
the development of talent and technology platforms that
provide the foundation for future growth. See page 30.
Commitment to responsible business practices
Responsible business is part of IHG’s DNA and at the heart of
everything we do. We believe that doing the right thing in the
right way enables us to make a positive contribution to the
communities where we operate and gives us competitive
advantage by enhancing and protecting the reputation of our
brands and empowering our people. See pages 31 to 33.
Our purpose is to
create Great Hotels
Guests Love®
Attractive markets
Highest opportunity segments
Managed and franchised model
Commitment
to responsible
business practices
Targeted Portfolio
Superior
shareholder returns
Strategic Report 19
OVERVIEW STRATEGIC REPORT GOVERNANCE
GROUP
FINANCIAL STATEMENTS
PARENT COMPANY
FINANCIAL STATEMENTS ADDITIONAL INFORMATION