HSBC 2010 Annual Report Download - page 40

HSBC HOLDINGS PLC
Report of the Directors: Operating and Financial Review (continued)
Customer groups and global businesses > Products and services
38
Products and services
Personal Financial Services
PFS offers its products and services to customers based
on their individual needs. Premier and Advance
services are targeted at mass affluent and emerging
affluent customers who value international
connectivity and benefit from our global reach and
scale. For customers who have simpler everyday
banking needs, we offer a full range of banking
products and services reflecting local requirements.
In addition, we are one of the largest card issuers
in the world, offering HSBC branded cards, co-
b
randed
cards with selected partners and private label (store)
cards.
Typically, customer offerings include personal
banking products (current and savings accounts,
mortgages and personal loans, credit cards, debit cards
and local and international payment services) and
wealth management services (insurance and
investment products and financial planning services).
• HSBC Premier provides preferential banking services and
global recognition to our high net worth customers and their
immediate families with a dedicated relationship manager,
specialist wealth advice and tailored solutions. Customers can
access emergency travel assistance, priority telephone banking
and an online ‘global view’ of their Premier accounts around
the world with free money transfers between them.
• HSBC Advance provides a range of preferential products and
services customised to meet local needs. With a dedicated
telephone service, access to wealth advice and online tools to
support financial planning, it gives customers an online ‘global
view’ of their Advance accounts with money transfers between
them.
• Wealth Solutions & Financial Planning: a financial
planning process designed around individual customer needs
to help our clients to protect, grow and manage their wealth
through best-in-class investment and wealth insurance
products manufactured by in-house partners (Global Asset
Management, Global Markets and HSBC Insurance) and by
selected third party providers.
Customers can transact with the bank via a range of channels
such as internet banking and self-service terminals in addition to
traditional and automated branches and telephone service centres.
Commercial Banking
We segment our CMB business into Corporate, to
serve both Corporate and Mid-Market companies with
more sophisticated financial needs and Business
Banking, to serve the small and medium-sized
enterprises (‘SME’s) sector. This enables the
development of tailored customer propositions while
adopting a broader view of the entire commercial
banking sector, from sole proprietors to large
corporations. This allows us to provide continuous
support to companies as they expand both domestically
and internationally, and ensures a clear focus on the
b
usiness banking segments, which are typically the key
to innovation and growth in market economies.
We place particular emphasis on international
connectivity to meet our business customers’ needs and
aim to be recognised as the leading international bank
in all our markets and the best bank for business in our
largest markets.
• Financing: we offer a broad range of financing, both
domestic and cross-border, including overdrafts, receivables
finance, term loans and syndicated, leveraged, acquisition and
project finance. Asset finance is offered in selected sites,
focused on leasing and instalment finance for vehicles, plant
and equipment.
• Payments and cash management: we are a leading
provider of domestic and cross-border payments and
collections, liquidity management and account services
worldwide, delivered through our e-platform, HSBC net.
• International trade: we provide various international trade
products and services, to both buyers and suppliers such as
export finance, guarantees, documentary collections and
forfeiting to improve efficiency and help mitigate risk
throughout the supply chain.
• Treas ur y: CMB customers are volume users of our foreign
exchange, derivatives and structured products.
• Capital markets & advisory: capital raising on debt and
equity markets and advisory services are available as required.
• Commercial cards: card issuing helps customers enhance
cash management, credit control and purchasing. Card
acquiring services enable merchants to accept credit and debit
card payments in person or remotely.
• Insurance: CMB offers key person, employee benefits and a
variety of commercial risk insurance such as property, cargo
and trade credit.
• Direct channels: these include online and direct banking
offerings such as telephone banking, HSBCnet and Business
Internet Banking.