ADT 2011 Annual Report Download - page 8

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6
Largest global provider of
fire and security products and
services
Recognized, industry-leading
brands
Broad product portfolio and
diverse customer base
Significant presence in North
America, Europe and Australia
Expanding position in high-
growth markets including China,
India, Brazil and the Middle East
Global network of R&D Centers
of Excellence driving innovation
45% of revenue is generated
through service
BUSINESS STRENGTHS
Fire detection, fire suppression
and mechanical solutions
Access control, video
surveillance and intrusion
detection systems
Respiratory and other protective
equipment for first responders
Retail performance and security
solutions
Security systems installation
and monitoring for residential
(outside North America) and
commercial customers
Global fire and security systems
integrator providing design,
installation and after-market
services
KEY PRODUCTS AND SERVICES
ADT (outside North America)
American Dynamics
Ansul
DSC
Grinnell
Scott Safety
Sensormatic
Simplex
SimplexGrinnell
Software House
Total Walther
Tyco Fire & Integrated
Solutions
Wormald
KEY BRANDS
COMMERCIAL FIRE
AND SECURITY
GLOBAL LEADER
IN FIRE PROTECTION
AND ELECTRONIC
SECURITY
SOLUTIONS
“ Millions of people count on us
to help them stay safe every
day. Our work is critical and I’m
proud to lead our global team
of dedicated fire and security
professionals.”
— GEORGE OLIVER
CHIEF EXECUTIVE OFFICER
Leverage expertise in retail,
commercial, industrial,
governmental, petrochemical
and energy verticals to deliver
dierentiated solutions
Accelerate new product revenue
through increased investment in
innovative new technology and
service solutions
Opportunity to realize
incremental growth through
strategic acquisitions
Increase penetration in high-
growth markets
Shift business mix from lower-
margin systems installation to
higher-margin service business
Productivity improvements
and cost-saving opportunities
through back-oce
consolidation
Limited capital requirements
provide a very attractive return
on investment
VALUE DRIVERS
28%
EUROPE,
MIDDLE EAST,
AFRICA
19%
ASIA PACIFIC
53%
AMERICAS
55%
SECURITY
45%
FIRE
REVENUE MIX
GEOGRAPHY
38%
SYSTEM
INSTALLATION
17%
PRODUCT SALES
45%
SERVICES
REVENUE PROFILE
REVENUE in billions
09 10 11
$9.7 $9.7 $10.2
George Oliver at the American Dynamics
video camera development and testing facility
in Boca Raton, Florida.