ADT 2011 Annual Report Download - page 109

fire suppression and detection systems. Residential builders, contractors and developers are emerging
customers for our sprinkler products given changing regulatory dynamics. Our customers for our
breathing apparatus include fire departments, municipal and state governments and military forces as
well as major companies in the industrial sector.
Competition
Competition in the fire detection and fire suppression business varies by region. In North America,
we compete with hundreds of smaller contractors on a regional or local basis for the installation of fire
detection and fire suppression systems. In Europe, we compete with many regional or local contractors
on a country-by-country basis. In Asia, Australia and New Zealand, we compete with a few large fire
detection and fire suppression contractors, as well as with many smaller regional and local companies.
We compete for fire detection and fire suppression systems contracts primarily on the basis of service,
product attributes, quality and price.
Competition for the manufacture and sale of our products is based on specialized product capacity,
breadth of product line, price, training and support and delivery. The principal competitors are
specialty products manufacturing companies based in the United States, with other smaller competitors
in Europe and Asia.
Tyco Flow Control
Our Tyco Flow Control segment designs, manufactures, sells and services valves, pipes, fittings,
valve automation and heat tracing products for process, oil and gas, power and mining markets as well
as the water and wastewater market. We believe we are the world’s leading manufacturer of flow
control products. With 2011 net revenue of $3.6 billion, our Tyco Flow Control segment comprises 21%
of our consolidated net revenue. In 2010 and 2009, net revenue totaled $3.4 billion, or 20%, of our
consolidated net revenue and $3.5 billion, or 21%, of our consolidated net revenue, respectively. Tyco
Flow Control is a global business with 31% of its sales in Europe, Middle East and Africa (‘‘EMEA’’),
31% from the Americas, 23% from the Pacific region and 15% from Asia. On September 30, 2010 we
sold our water business in Europe. This business met the held for sale and discontinued operations
criteria and has been included in discontinued operations for all periods presented.
Services and Products
Tyco Flow Control designs, manufactures and services a wide variety of valves, actuators, controls,
pipes, fittings and heat tracing products. Valve products include a broad range of industrial valves,
including on-off valves, safety relief valves and other specialty valves. Actuation products include
pneumatic, hydraulic and electric actuators. Control products include limit switches, solenoid valves,
valve positioners, network systems and accessories. For the water market, Tyco Flow Control offers a
wide variety of pipes and valves for water transmission applications. Tyco Flow Control is also a global
provider of heat tracing services and products. In addition to these products, Tyco Flow Control makes
a variety of specialty products for environmental (emissions monitoring, water flow and quality
monitoring, dust filter cleaning systems), instrumentation (manifolds, enclosures, isolation valves) and
other applications. We manufacture these products in facilities located throughout the world.
Tyco Flow Control products are used in many applications including power generation, chemical,
petrochemical, oil and gas, wastewater, pulp and paper, commercial irrigation, mining and food and
beverage. Tyco Flow Control also provides engineering, design, inspection, maintenance and repair
services for its valves and related products.
Tyco Flow Control products are sold under many trade names, including Anderson Greenwood,
Biffi, Crosby, Keystone, KTM, Raychem, Sempell, Tracer and Vanessa. Tyco Flow Control sells its services
6 2011 Financials