Rogers 2013 Annual Report Download - page 8

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STRATEGIC OBJECTIVES AND VALUE DRIVERS
At Rogers, our purpose is to easily connect customers with what matters most. Our vision is to be known for leading
the enablement of seamless, and reliable experiences across any device, place or time.
DELIVER DIFFERENTIATED
END-TO-END CUSTOMER
EXPERIENCES
Focus on evolving our cross-device
integration to enable seamless,
reliable and easy-to-use experiences
anytime, anyplace and anywhere; on
delivering a differentiated range of
devices and device-related services;
and on enabling greater integration
of our media assets across screens.
STRENGTHEN THE
CUSTOMER EXPERIENCE
Constantly improve the experience
that customers have using our
products and services by making it
easier for them; providing the tools
and resources customers need to use
our products with confidence; being
attuned to our customers’ evolving
needs; and continuing to simplify
our product offerings.
EXPAND OUR SERVICES REACH
Expand the reach of our networks and
services through new construction and
targeted acquisitions that complement
our existing platforms; by more widely
deploying products and services; and
by expanding the reach of key media
brands nationally and across our digital
platforms.
DRIVE FUTURE GROWTH
OPPORTUNITIES
Continue to develop targeted new
growth areas of our business, including
machine-to-machine communications,
mobile commerce and video, sports,
business communications services,
local and digital media services,
and home automation.
MAINTAIN INDUSTRY-LEADING
NETWORKS
Reinforce our fastest and most reliable
networks by expanding our LTE
network to a wider proportion of the
Canadian population, continuing to
increase broadband Internet speeds
to capture and monetize the growth
in data consumption, and further
enhancing our TV platform with next
generation features and functionality.
IMPROVE PRODUCTIVITY
AND COST STRUCTURE
Continue to focus on cost-optimization
initiatives and organizational efficiency
by improving service delivery; reducing
complexity; focusing on fewer, more
impactful projects; managing expenses,
and working closely with key suppliers.
FOR A DETAILED DISCUSSION OF OUR STRATEGIC GOALS AND OBJECTIVES,
SEE THE “OUR STRATEGY” SECTION IN THE ACCOMPANYING MD&A LATER IN THE REPORT.
DELIVER INDUSTRY-LEADING SHAREHOLDER RETURNS
Our mandate is to deliver long-term value and industry-leading shareholder returns.
To sustain our lead as the top integrated telecommunications and media company in Canada,
our actions and investments are guided by the following six long-term strategic objectives:
04 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT