Rogers 2013 Annual Report Download - page 7

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WHILE IT IS EARLY D
A
Y
S
S
,
I
I
B
B
E
E
LIEVE WE CA
N
N
EV
O
LVE THE B
US
INE
SS
IN
A
W
W
A
A
Y THAT WILL BE
EVEN MORE REWARDING FO
R
R
O
O
UR CUSTOMERS,
OUR SHAREHOLDERS AND E
M
M
PP
L
L
OYEES.”
“
A MESSAGE FROM THE PRESIDENT & CEO
GUY LAURENCE
As I write these words after recently joining the company, I can say with genuine
enthusiasm that it’s great to be here at Rogers. I took this post because Rogers
is a remarkable company with a rich history and an unrivalled mix of wireless,
cable and media assets. It is a good match with my background and my experience.
During the recruiting and onboarding
process, I spent considerable time with the
Rogers family, the Board of Directors and
the leadership team. I am struck by their
energy, passion and drive to win, which I
think we can harness to do even greater
things. I also value the support and longer-
term focus of the founding Rogers family
who own significant equity in the company.
Since joining, I have criss-crossed Canada
meeting my team, external stakeholders
and customers. I have also conducted
numerous business reviews, overseen the
700 MHz spectrum auction and reviewed
the regulatory agenda. All this with the
view to developing a detailed set of
priorities and plans for the company going
forward. After I complete this review in
the Spring I will outline a detailed strategy
and business plan working with my
management team.
Rogers has many strengths and I intend to
capitalize on them. This is a financially
strong company with a solid balance sheet
and investment grade credit ratings. We
have highly advanced cable and wireless
networks and a robust portfolio of media
assets. We also have a strong pipeline of
new products and services to offer to our
customers and some of the most
passionate, committed employees I have
ever worked with.
While it is early days, I believe we can
evolve the business in a way that will be
even more rewarding for our customers,
our shareholders and employees. Our goal
is clear – winning on a consistent basis.
And while our industry faces the challenge
of moderating growth and regulatory
uncertainty, few industries are more
dynamic and better at leveraging new
technologies.
To win, we must put our customers’ needs
front and centre in everything we do. This
means delivering a better and more
consistent customer experience. It means
strengthening our value proposition to
make sure our customers can answer the
question “why Rogers?” As a company, we
need to bring our collection of assets
together in a way that strengthens and
differentiates Rogers with our customers
and our shareholders. We also need to
align and focus our investments in key areas
to accelerate our growth. Internally we
need to execute with operational
excellence. And we need to focus on
clarifying accountabilities and strengthening
our teams at all levels of the company.
As CEO, I will work to re-establish our
leadership position and accelerate our
growth. This will take time. It is a long-
term effort that will require a clear
strategy, rigorous prioritization and
disciplined execution. It will not be easy,
but it is the job I have signed up for, and it
is a challenge I intend to meet head-on.
I look forward to continuing Ted’s legacy,
and to leading Rogers through the next
phase of growth and to serving you, our
shareholders.
Thank you for your continued business,
investment and support.
2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 03
GUY LAURENCE
PRESIDENT AND CHIEF EXECUTIVE OFFICER
ROGERS COMMUNICATIONS INC.