Rogers 2013 Annual Report Download - page 77

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MANAGEMENT’S DISCUSSION AND ANALYSIS
Annually, Internal Audit facilitates and monitors Management’s
completion of the financial fraud risk assessment to identify areas of
potential fraud in our financial statements and to make sure we have
documented and verified controls to mitigate that risk.
Our Enterprise Risk Management methodology and policies rely on the
expertise of our management and employees to identify risks and
opportunities, and implement risk mitigation strategies as required.
Corporate Social Responsibility
Being a responsible corporate citizen and sustainable business are part of good governance. We believe corporate social responsibility is increasingly
important to our growth, competitive advantage and engagement with key stakeholders, and we strive to be a sustainable business and contribute
to a better world.
We focus on five general areas:
Product stewardship • looking at health, safety, the environment and other issues across the product life cycle – from design, manufacturing and transport
to packaging, usage and end-of-life
• focusing on ensuring our products and services meet the expectations of our customer and communities, and our own criteria for
quality, social responsibility and environmental respect
Employee engagement • working hard to create a culture of employee engagement and encourage and respect diversity
• establishing Rogers as a place where employees feel proud, look forward to making a contribution and have chance to do their best
work every day
• providing leading workplace initiatives, from far-reaching benefits to customized training, development and personal assistance
programs
Community investment • promoting the principles of corporate citizenship and benchmarks for community investment established by Imagine Canada by
committing at least 1%of our net earnings before tax annually to charities and other non-profit organizations
• investing in many worthy causes to help create vibrant, healthy, talent-rich communities. Our flagship program, Rogers Youth Fund,
supports educational opportunities for at-risk Canadian youth
Environmental responsibility • proactively managing the environmental aspects of our business
• measuring our carbon footprint every year and implementing a wide range of initiatives to increase our energy efficiency, reduce
paper use and divert materials from our operations from landfills
• focusing on building environmental awareness and engagement among our employees, customers and communities
Ethical supply chain • reinforcing the importance of an ethical supply chain because it is critical to our reputation and success. Rogers is a large purchaser,
with over 37,000 suppliers across Canada and internationally
• paying special attention to sound sourcing, production and delivery of supplier products and services by setting strong expectations
of corporate social responsibility throughout our supply chain, including compliance with the Rogers Supplier Code of Conduct
See our annual Corporate Social Responsibility report (available on our website rogers.com/csr) for more about our social, environmental and
community contributions and performance.
YOUTH
EDUCATION
EMPLOYEE
EXPERIENCE
ARTS &
CULTURE
ETHICAL
SUPPLY CHAIN
ECONOMIC
CONTRIBUTIONS
ENVIRONMENTAL
RESPONSIBILITY
COMMUNITY
INVESTMENT
LOCAL SHELTERS
& FOOD BANKS
GOOD
GOVERNANCE
2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 73