PNC Bank 2002 Annual Report Download - page 7

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Q&A
WITH CHAIRMAN JIM ROHR, PRESIDENT JOE GUYAUX
AND VICE CHAIRMAN AND CHIEF FINANCIAL OFFICER BILL DEMCHAK
5
James E. Rohr, Chairman and Chief Executive Officer, center, with
William S. Demchak, Vice Chairman and Chief Financial Officer, left
and Joseph C. Guyaux, President, right
Q: What are the keys to
growth in this environment? A: It begins with the business
mix. The way weve built
ours, deposits, asset manage-
ment, processing, and lending
all contributed a roughly
equal portion of business
revenue last year. That
diversity should help in
the current environment.
Beyond that, we need to
continue attracting customers
and developing relationships
one by one…business by
business. Here, our emphasis
on customer satisfaction and
our premier technology
platform provide PNC with
a distinct advantage.
Of course, efficiency is
also very important. We
continue to take steps to con-
solidate and streamline our
operations, particularly at
PNC Advisors and PFPC.
— Rohr