Nokia 2011 Annual Report Download - page 76

organization collect data via feature phones, contributes to health as one of its many uses. The
solution has been used successfully in contributing to more than 90% reduction in dengue fever
cases in the Amazon. Our Nokia Life service also promotes health, including providing pregnancy
advice, as well as information about parental skills and childcare, family health and fitness, and
diseases.
Livelihoods. In 2010, we announced the availability of Nokia Data Gathering under an open source
license, meaning the solution can be customized quickly and easily anywhere in the world.
Consequently, we saw the number of organizations using the services doubling to close to 200 during
the course of 2011. This software suite replaces traditional data-gathering methods such as paper
questionnaires with mobile devices, improving results and saving time and money. The open source
model allows us to affordably offer the software on a large scale, while offering clients flexibility and
supporting the creation of livelihoods for systems integrators and developers. Successful use cases
have included the Department of Agriculture in the Philippines (to improve food security), UN FAO in
Kenya (mapping water points), World Vision in Indonesia (child sponsorship), Plan Kenya (birth
registration) and Syngenta Foundation in Kenya (agricultural productivity).
We support agricultural livelihoods through Nokia Life, providing up-to-date and local market
prices, information about the weather, availability of seeds, fertilizers, and pesticides, as well as
relevant news and advice. With the services, farmers can, for example, use the text-based service
to check crop prices at markets nearby to find the best market for their products without incurring
the time and money that would have otherwise been spent travelling to markets to check prices.
Nokia values. Nokia’s new strategy, announced in February 2011, has underlined the need for our
employees to adopt the mind-set of a challenger. The new ‘challenger’ philosophy emphasizes on
results, speed and accountability and requires all of us to change, to adopt new attitudes and new
ways to satisfy our customers. To accelerate our speed of execution we are also developing new ways
of working, with a particular focus on driving faster decision-making, reducing complexity and
improving our responsiveness to customer needs and market trends.
New strategy and its impact on employees. Our new strategy and mode of operation place a greater
focus on results, speed and accountability. During the adoption of our new strategy, we have had to
make some painful decisions, including planned reductions in headcount. As a responsible employer
and company, we initiated Bridge, a special program tailored for different markets which has provided
and continues to provide comprehensive support to individuals and local communities impacted. The
Bridge program provides the following re-employment possibilities.
•A new job within the company: Nokia seeks to retain talent to the extent possible by providing
career counselling and helping employees identify job opportunities in Nokia.
•A new job outside the company: We offer career counselling, help to identify job opportunities
and work with our extensive network to create a dedicated job portal and link employees
directly with local companies and their resourcing needs. All employees impacted during 2011
were able to stay on the Nokia payroll for all of 2011, while employees affected in 2012 are
being given an additional two-month grace period. In addition, employees are receiving
severance packages in accordance with local practices should they leave Nokia.
•Entrepreneurship: We offer training and funding, and helps identify business opportunities and
partnerships for those interested in starting a new business or a company on their own, which
can fuel new growth for impacted communities.
•Career renewal: We focus on helping employees find relevant work or academic re-training
opportunities that can support a speedy return to employment.
By early 2012, more than 5 000 employees had participated in the Bridge program, more than 200 new
businesses had been established and approximately 70% of employees had found a new position
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