Nokia 2011 Annual Report Download - page 57

the device. Mobile Phones has also developed applications and services specifically with affordability
in mind. During 2011, some of Nokia’s new feature phones, including the Asha range, shipped with a
powerful new cloud-enabled browser, which compresses data and can thus reduce the cost of
browsing the web. Additionally, some new models shipped with our new maps software which provides
an advanced, cost-efficient maps experience. Nokia Maps for Series 40 is similar to that available on
our smartphones in that people can view maps and plan routes when the phone is in offline mode.
Mobile Phones has dedicated research and development teams addressing our short to medium-term
needs in product and services development. During 2011, we made changes to our research and
development operations for feature phones to reflect and support our new strategy, including ensuring
that each research and development site has a clear focus and that there is greater co-location of our
teams. The major Mobile Phones research and development sites for our feature phones are in Beijing
in China, Oulu in Finland, and Ulm in Germany.
Location & Commerce
Our Location & Commerce business develops a range of location-based products and services for
consumers, as well as platform services and local commerce services for device manufacturers,
application developers, Internet services providers, merchants, and advertisers. The business was
formed during 2011 by combining NAVTEQ, which we acquired in July 2008, with our
Devices & Services social location services operations. From October 1, 2011, it has profit-and-loss
responsibility and end-to-end accountability for the full consumer experience. Our Location &
Commerce business continues to serve NAVTEQ’s traditional customers, providing comprehensive
digital map information and related location-based content and services for mobile navigation devices,
automotive navigation systems, Internet-based mapping applications and government and business
solutions.
Importantly, our Location & Commerce business is developing location-based offerings in support of
our strategic goals in feature phones and smartphones, as well as developing a portfolio of products for
the broader Internet ecosystem, including products for Nokia’s direct competitors. Our
Location & Commerce business aims to positively differentiate its digital map data and location-based
offerings from those of our competitors and create competitive business models for our customers. In
the development of the Windows Phone ecosystem, we and Microsoft are bringing together our
complementary assets in search, with Nokia’s maps offering at the heart of key Microsoft assets such
as Bing and AdCenter to form a local search and advertising experience.
Location & Commerce’s resources are primarily focused on the development of (i) content, which
involves the mapping of the physical world and places such as roads and points of interest, as well as
the collection of activity data generated and authorized for use by our users; (ii) the platform, which
includes the underlying infrastructure of the map and the development tools for Nokia and others to
create on top of it; and (iii) applications. The major Location & Commerce product development sites
are in Berlin in Germany and Boston and Chicago in the United States.
During 2011, Location & Commerce continued to develop integrated location-based products and
services for consumers, as well as platform services for the wider ecosystem. For consumers, these
included the following applications available either commercially or in beta:
•Nokia Maps, a mobile application that gives people new ways to discover and explore the
world around them, as well as enabling them to search for and navigate to addresses and
places of interest;
•Nokia Drive, a dedicated in-car navigation application, equivalent to a full-fledged PND
(personal navigation device), including voice-guided navigation in multiple languages for more
than 100 countries, 2D and 3D map views and day and night modes;
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