Nokia 2011 Annual Report Download - page 69

•Network Implementation offers services that include all the services and solutions needed to
efficiently build, expand or modernize a communications network, allowing this division’s
customers to grow in a sustainable way. The extensive portfolio of more than 600 projects globally
has provided Nokia Siemens Networks the opportunity to establish approximately 330 000 sites a
year, or one every 95 seconds on average.
•Consulting and Systems Integration offers services that include consulting, architecture, system
integration service capabilities and implementation of value added solutions such as third-party
software and hardware products that help network operators transform their business and build
more valuable customer relationships. Globally, Nokia Siemens Networks has delivered more than
1 500 systems integration and customization projects and 300 security projects since the company
was formed in April 2007.
Business Solutions: This business unit provides products for communications service providers to
enable a real-time customer view, convergent service control, cloud-based services, network and
service management, and unified charging, billing and care. Based on a service-oriented architecture
and covering all dimensions of customer experience management, operation support systems,
business support systems and service enablement, the Business Solutions offering provides
capabilities for communications service providers to enhance the customer experience, drive new
revenue and improve operational efficiency.
•Customer Experience Management includes products for subscriber data management,
customer care automation, network and resource management, device management, network
and service assurance, reporting and analytics, identity management, campaign
management, and charging and billing. This enables communications service providers to
consolidate and leverage subscriber, network, device, service and usage data to trigger
business actions that enhance the customer experience in real-time.
•Operations Support Systems includes products for network, service, resource and inventory
management. This enables communications service providers to automate operational
processes, manage multivendor networks and services, enhance network performance and
assure service quality.
•Business Support Systems includes products for convergent charging and billing, mediation
and service brokering. This enables communications service providers to monetize services
through flexible and personalized pricing models, bundles and payment methods, and to
leverage existing network assets and new-IP capabilities to deliver next-generation services
and accelerate time-to-market.
•Service Enablement and Delivery includes products for mobile browsing, messaging,
multiscreen TV and location-based services, as well as a Voice as a Service (“VaaS”) solution
for virtualized services in a private cloud environment. This enables communications service
providers to develop, launch and monetize services across multiple networks and devices,
reduce time-to-market and total cost of ownership, leverage third-party partners and enhance
the customer experience.
Sales and Marketing
Sales: Nokia Siemens Networks has a geographically diverse direct sales force which is active in
approximately 120 countries. This geographic diversity provides proximity to customers, enabling the
development of close relationships. Customer teams, customer business teams (which handle larger
accounts) and the company’s four global customer business teams (which are aligned with the largest
global customer accounts) act as Nokia Siemens Networks’ main customer interfaces to create and
capture sales opportunities by working with their customers to anticipate the needs of their business
and to develop solutions. Sales are done predominantly directly or in some cases through approved
Nokia Siemens Networks reseller companies.
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