IBM 2009 Annual Report Download - page 5

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The explanation for this performance
and for
our optimism about both the near-term and the
longer-term future
is threefold. It rests, rst,
on the ongoing transformation of our company;
second, on our focused strategy to capture the large
opportunity of a globally integrating world; and
third, on a business model that reliably generates
strong prots and cash, giving us the nancial
exibility to invest for future growth.
I will talk about each of these factors in detail
in this letter. It is important for you to understand
the ways in which IBM today is a very different
company than it was just a few years ago. This
repositioning explains why we have demonstrated
such stability and strong results during this
downturn and why we believe we will benet as
the economy recovers and growth returns.
A Strong Year
Capping a
Strong Decade
Two thousand nine was a tough year by any mea-
sure, but IBMs performance was indicative both of
our high-value market position and of the discipline
we apply to our strategy and operations. Since the
dot-com crash in 2002, we have added $12 billion
to IBMs pre-tax prot base, increased our pre-tax
margin 2.5 times, quadrupled our earnings per
share and more than doubled our free cash ow.
Cumulatively, we have generated about $80 billion
of free cash ow.
Our strong 2009 continued this record of
superior performance:
: IBMs gross prot margin rose for
the sixth consecutive year
to 45.7 percent, up
9.2 points since 2003. Our pre-tax income margin
rose to 18.9 percent. Both margins are at their
highest in more than a decade. We achieved this by
driving productivity and continuing to shift our
business mix to more protable segments. Once
again, more than 90 percent of our segment prot
in 2009 was from software, services and nancing.
  : We have continued to
achieve strong EPS growth. Last year was another
record, with diluted earnings per share of $10.01,
up 13 percent. This marked seven straight years in
which we have grown EPS by double digits.
 : IBM has consistently generated
strong cash ow, a key indicator of real business
performance. In 2009 our free cash ow, excluding
the year-to-year change in Global Financing
receivables, was $15.1 billion, an increase of
$800 million from 2008. IBM ended 2009 with
$14 billion of cash and marketable securities.
  : Our revenue was
$95.8 billion, down 5 percent at constant currency.
Nonetheless, in 2009 we grew pre-tax income from
continuing operations by 9 percent, to $18.1 billion,
our highest ever.
3
A LETTER FROM THE CHAIRMAN