IBM 2009 Annual Report Download - page 12
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A Decade of Generating
Higher Value at IBM
The IT industry and the broader
economy were being transformed by the
rising tide of global integration, by a
new computing model and by new client
needs for integration and innovation.
The global economy was integrating.
The rapidly growing nations of the
developing world were making historic
investments in fundamental business
infrastructure. And enterprises everywhere
were seeking access to global skills
and growth markets.
A new computing architecture was
taking shape. It was built on pervasive
instrumentation and interconnectivity,
open standards, unprecedented
computing power and advanced
analytics. This model could transform
oceans of data into intelligence.
Clients were shifting their focus from
productivity to innovation. By integrating
advanced technology far deeper into
their business operations, they sought to
unlock innovation and drive growth.
Segment Pre-tax Income*
($ in billions)
A decade ago, we
saw change coming.
In response, we changed the mix
of our businesses . . .
To capture the emerging higher-value
opportunities, IBM divested com-
mod itizing businesses like personal
computers and hard disk drives, and
strengthened its position through
strategic investments and acquisitions in
areas such as analytics, next-generation
data centers, cloud computing and
green solutions.
From 2000 to 2009 we made 108
strategic acquisitions to strengthen
our portfolio of products and offerings.
This has changed our business mix
toward higher-value, more profitable
segments of the industry.
1
2000**
2009
1.4 1.7 8.1 8.1
2.7 1.2 4.5 2.8
24% 11% 40% 25%
7% 9% 42% 42%
Hardware Financing Services Software
2
*
**
Sum of external segment pre-tax income not equal to IBM pre-tax income
Excludes Enterprise Investments and stock-based compensation
10