IBM 2009 Annual Report Download - page 17

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Smarter mobile phone promotions
Industry: Telecommunications (Philippines)
To hold onto existing mobile phone customers and win
new ones, Philippine telcos must micro-target promotions for
new services, in real time. Globe Telecom’s smart Toolbox
has cut the preparation time for launching service promotions
from 40 weeks to three weeks, increasing Globe’s sales by
600 percent.
Smarter patient care
Industry: Healthcare (People’s Republic of China)
An intelligent medical records system at the Guang Dong
Hospital of Traditional Chinese Medicine enables sharing
between local facilities and large hospitals and across multiple
departments. The result? Better patient care, improved
diagnosis and treatment—with the promise of using deep
analytics to drive cutting-edge research in global healthcare.
India
Vietnam
Thailand
Taiwan
People’s Republic of China
Philippines
South Korea
Japan
Turkey
Saudi Arabia
South Africa
New Zealand
Australia
Russia
Belgium
Finland
Malta
Bulgaria
Ireland
Denmark
Czech Republic
Norway
Poland
Sweden
Germany
Netherlands
France
Italy
U.K.
Spain
Slovenia
Smarter Planet
Engagements
By industry
Aerospace & Defense
Automotive
Banking &
Financial Markets
Chemicals & Petroleum
Consumer Products
Education
Electronics
Energy & Utilities
Government
Healthcare
Industrial Products
Insurance
Life Sciences
Media & Entertainment
Retail
Telecommunications
Transportation
Switzerland
U.A.E.
Singapore
Smarter global financial systems
Industry: Electronics (Japan)
Panasonic’s Global Treasury System integrates nancial
management for 600+ subsidiaries around the world.
By managing cash ow, currency exchange and settlements
as a global, in-house bank, the company has signicantly
reduced nancial costs, while giving it daily nancial visibility.
15
A DECADE OF GENERATING HIGHER VALUE AT IBM