Experian 2010 Annual Report Download - page 53

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51
Introduction
2 – 11
Governance
52 – 84
Financial statements
85 – 160
Business review
12 – 51
Embedding CR
in everyday business
Focusing the
community programme
Innovating for
social benet
CR strategy – Doing it right
• Supply chain links with Public
Sector and Telecommunications
organisations at point of contract l
• SEE part of risk considerations
as expanding in new regions and
verticals l
• Improving data security awareness
and global code of conduct n s
• Community project in slum school in
Mumbai plus nancial education project
in partnership with local bank l
• Open communication with EMEA
developing makets regarding CR
potential, for FY11 l
• Financial education projects involve
staff in developing skills and leadership
qualities s
• Community projects in partnership with
clients improve depth of relationship s
• Joint social project in conjunction with
utilities sector partner l
• Micronance CR project leading to
mainstream business development n
• CR investment in ethnic diversity in
the workplace development leading
to links with new clients/partners and
innovative new product n
l Expanding global reach
Before any investment is made in
products, people or infrastructure to
support a new geography or vertical
market, SEE considerations are
assessed as part of the standard
investment review process.
More proactively, central funds are
made available to support community
investments in both established and
emerging segments. This year, as the
business expanded in India, Experian
supported the refurbishment of a
school for the children of Dharavi, the
largest slum in Mumbai, and is now
working with a local bank to develop a
programme of nancial education.
A strong CR programme has been
essential as Experian expands into
new vertical markets. The right
environmental credentials and
approach to employee diversity were
a prerequisite for obtaining supplier
status with public sector organisations
such as Her Majesty’s Revenue and
Customs in the UK.
n Delivering innovative data
and analytics
Investment on a macro scale in
new data sources and projects
to strengthen the core business
is complemented by central CR
seed funding investments to grow
innovative products that have a strong
social impact.
s Executing superior sales
and operations
As Experian invests in its sales and
operations, a priority is made of
ensuring everyone is aware of data
compliance issues and operating to
a strict ethical code of conduct. Using
and protecting data properly is seen as
one of the six key CR responsibilities
and, this year, Information Security
and Compliance awareness training
for all employees was a priority. Data
compliance training for sales teams
was also instigated.
Links to the core business strategy
Experian is today focused on
accelerating the growth that it has
maintained throughout the global
economic downturn. It is doing this
by expanding global reach into new
vertical markets and geographies,
investing in new data sources and
innovative analytics and making sure its
sales infrastructure and operations are
best-in-class.
The central CR focus is embedded
in all three aspects of this growth
strategy. More detail describing how CR
supports each strand of this strategy is
shown in the text beneath the diagram.
Expanding global reach Delivering innovative data
and analytics
Executing superior sales
and operations
Business strategy – Taking control of growth
8