Experian 2010 Annual Report Download - page 24

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Experian Annual Report 2010 Business review22
Latin America
Latin America delivered an excellent performance, driven by double-digit growth
in Credit Services. There was signicant margin progression, up 420 basis points,
reecting strong positive operating leverage.
Decision Analytics and
Marketing Services
While organic revenue declined at
Decision Analytics and Marketing
Services, this was off a small base in
each case. Experian launched a number
of new products during the year,
including account management and
fraud prevention products in Decision
Analytics and competitive intelligence
(Hitwise) and consumer segmentation
(Mosaic) tools in Marketing Services.
Credit Services
There was strong growth in Credit
Services, with total revenue at constant
exchange rates and organic revenue
up 17%. Market conditions in Brazil
improved as the year progressed,
with a rebound in credit demand.
Experian continued to deliver good
growth across both consumer and
business information activities, helped
by demand for higher value-added
products and new client acquisition
across the small and medium enterprise
channel. There was also a signicant
contribution from authentication
products, as new tax ling regulations
in Brazil drove increased volumes.
Strong performance in •
Credit Services, with
organic revenue up 17%
Good growth across both •
consumer and business
information
Launch of several •
Decision Analytics and
Marketing Services
products
Year ended 31 March
2010
US$m
2009
US$m
Total
growth1
%
Organic
growth1
%
Revenue
Credit Services 538 437 17 17
Decision Analytics 710 (26) (26)
Marketing Services 14 15 (13) (13)
Total Latin America 559 462 16 16
EBIT
Total Latin America 166 118 34
EBIT margin 29.7% 25.5%
1. Growth at constant exchange rates
2010 Revenue by activity
Decision Analytics
Credit Services
Marketing Services