Experian 2010 Annual Report Download - page 27

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25
Execute superior sales and operationsExpand our global reach Deliver innovative data and analytics
Introduction
2 – 11
Governance
52 – 84
Financial statements
85 – 160
Business review
12 – 51
Execute superior sales and operationsDeliver innovative data and analytics
ENABLING MAJOR BRANDS TO
STAY I N T O U CH
WITH THEIR CUSTOMERS
Email marketing has become one of the fastest growing ways
for businesses to keep in touch with their customers. For many
marketers, it is now a principal tool for acquiring new customers and
developing existing relationships.
During the past year, Experian CheetahMail has continued to develop
its leading position as a global email service provider, delivering
permission-based emails in over 40 languages on behalf of well-
known international brands. New CheetahMail ofces were opened
in Australia, New Zealand and South Africa, and expansion was also
supported by the acquisition of email marketing businesses in the
important markets of Japan and Germany.
Electronic Arts is the world’s leading interactive entertainment
software company and a major client of Experian CheetahMail.
Robert Slinn, Senior Director of Marketing at Electronic Arts,
explains: “CheetahMail aids us in delivering information such as
new product offers and service updates to more than ve million
customers throughout the US and Europe. We’re able to communicate
regularly in a very personal and cost-effective way, providing them
with information that is based on their preferences”.
Expand our global reach