Experian 2010 Annual Report Download - page 30

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Experian Annual Report 2010 Business review28
UK and Ireland (continued)
Total revenue growth Organic revenue growth
Interactive
Interactive performed strongly,
delivering total revenue growth at
constant exchange rates and organic
revenue growth of 38%. Growth was
driven by increased membership
revenue. New strategic initiatives
in the year included the launch of
ProtectMyID, the identity fraud
prevention service.
Financial review
Total revenue from continuing activities
was US$779m (2009: US$843m). At
constant exchange rates, revenue from
continuing activities was down 1% on
the prior year; organic revenue also
declined 1%.
EBIT from continuing activities was
US$212m, up 7% at constant exchange
rates. The EBIT margin expanded by
220 basis points to 27.2%, principally
reecting the delivery of cost efciency
initiatives.
Social, ethical and environmental
(SEE) risks and opportunities
Experian in the UK and Ireland has
again been recognised by the charity
Business in the Community for its
strong corporate responsibility
performance. It achieved ISO14001
certication and has prepared for new
UK legislation around the ‘Carbon
Reduction Commitment’. Experian also
developed a new product to enable
organisations to understand the
diversity of their employees.
Marketing Services
Total revenue in Marketing Services
declined by 4% at constant exchange
rates. Organic revenue declined by 2%.
The variance is due to transactional
foreign exchange differences.
Notwithstanding challenging
market conditions, new media
activities performed well, with good
performances in email marketing and
contact data management. These
partially offset declines in more
traditional activities. There was good
strategic progress during the year, with
further penetration of the government,
utilities and telecoms sectors. During
the year, Experian invested in product
enhancements in order to further
position the business in the digital
media space.
EBIT (US$m) and margin
EBIT excludes discontinuing activities
EBIT margin is for continuing activities only
EBIT
27.2%10 212
25.0%
09 211
23.4%08 226
25.1%07 212
26.4%
06 179
Organic growth Acquired growth
3%
09
3%
08
7%
07
8%
06
10
(1%)
09 5%
08 8%
17%07
06 22%
10(1%)
48
49