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2 Experian Annual Report 2010 Introduction
licence to build a credit bureau
with seven of the country’s leading
nancial institutions.
Another key trend this year was the
growing proportion of revenues
coming from outside nancial
services, such as the public
sector, telecommunications and
utilities, which are providing us
with signicant future growth
opportunities. In this annual report,
we have illustrated some of the ways
in which Experian has supported
clients during the year across an
ever-broadening range of markets.
For example, we have helped
the UK public sector to reduce
housing benet fraud, enabled a
Year in review
Experian has continued to benet
from its balanced portfolio and
strong market positions, together
with the careful execution of a robust
cost-efciency programme.
Particularly encouraging was our
strong growth in emerging markets,
which now account for almost one
fth of Group revenues. In Latin
America, organic growth was up
16% as market conditions improved,
triggering a rebound in credit
demand. Experian also performed
strongly in other emerging markets,
such as South Africa and China, and
made important strategic progress
in India with the granting of a full
EBIT
US$991m
Benchmark
prot before tax
US$910m
Revenue
US$3.9bn
major automobile manufacturer
in China to improve customer
satisfaction, helped an international
energy company to understand
its customers better and provided
a leading global entertainment
software company with the ability
to keep in touch with millions of
customers around the world.
Experian is also increasingly
providing services directly to
consumers through our Interactive
business, which enables individuals
to monitor their personal credit
les over the internet. In the UK, our
Interactive revenue grew by 38% this
year, helping us to offset some of the
effects of the economic downturn
Chairman’s statement
Experian has delivered another excellent nancial
performance despite the economic challenges in
some of our major markets. Our continuing strong
cash generation has enabled us to adjust our
distribution policy to the benet of shareholders.
Looking ahead, we see many opportunities for
further growth and are pursuing these with vigour
and focus.
Total and organic revenue
from continuing activities
up 2%, with total revenue
improving by US$69m
EBIT margin from
continuing activities
up 80 basis points to
24.4%, excluding FARES
contribution
Prot before tax from
continuing operations of
US$661m and benchmark
prot before tax of
US$910m, up 8%
Revenue (US$m) EBIT (US$m)
See page 100 for denition of benchmark prot
before tax.
Benchmark prot before tax (US$m)
Continuing activities only. 2009 restated to exclude
small discontinuing activities in North America and
UK and Ireland.
10 3,859
08 3,712
09 3,790
10 991
08 908
09 939
10 910
08 783
09 843
27
39
15
25