Experian 2010 Annual Report Download - page 11
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Business review
12 – 51
Governance
52 – 84
Financial statements
85 – 160
Introduction
2 – 11
9
Strategy in action
Services, while new product innovations and
client wins increased Experian's presence
across a range of fast growing markets.
Many of Experian’s products can be adapted
and repurposed to enable quick deployment
in sectors beyond nancial services. This is
enabling the Group to diversify its revenue base
by developing opportunities in vertical markets
such as the public sector, telecommunications,
utilities and healthcare.
Developing the
SME market in Latin
America
Reducing the high
cost of housing
benet fraud
Driving customer
satisfaction at
Guangqi Honda
Strengthening
patient relations
through nancial
intelligence
global organisation, enabling Experian to share
expertise and resources more effectively, bring
products to market more quickly and better
serve its clients around the world.
The Group is also increasing its focus on new
vertical markets within all regions, investing
in additional expert talent, and expanding its
strategic client programme to drive additional
cross-selling.
Understanding
customer behaviour
at National Grid
Providing
information to keep
industry on the move
Improving customer
decisions across a
global enterprise
Experian is also building the next generation
of platforms for its global credit bureau
operations and decision analytics products,
and is making some major investments in its
marketing platforms.
Enabling major
brands to stay in
touch with their
customers
Identifying fraud
within existing
customer accounts
Making TV
advertising more
relevant and
accountable
Minimising the risk
for used car buyers
Increasing
collections efciency
and prots
Helping protect
consumers from
identity theft
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