Experian 2010 Annual Report Download - page 49

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47
Expand our global reach
Introduction
2 – 11
Governance
52 – 84
Financial statements
85 – 160
Business review
12 – 51
Execute superior sales and operationsDeliver innovative data and analytics
STRENGTHENING
PATIENT RELATIONS
THROUGH FINANCIAL
INTELLIGENCE
In the US health care system, the ability to establish a patient’s
nancial responsibility right upfront, without fuss, has major
implications for hospitals. By setting expectations in advance and
avoiding the traditionally extensive paperwork for those qualifying for
nancial assistance, the relationship starts off on the right foot.
Search
America
, a part of Experian, is the industry leader in helping
health care providers to make criticalnancial decisions about
patients. During the past three years, Integris Health, which operates
13 hospitals in Oklahoma, has been working with Search
America
to improve the patient experience by streamlining registration
processes and applying the most appropriate nancial strategies.
Search
America’s
sophisticated scoring and analytical solution has
enabled Integris to instantly verify a patients identity, determine
eligibility for charity care and Government assistance, and highlight
fraudulent activity. Patients are also classied according to their
nancial status and likelihood to pay, enabling collections processes
to be carefully matched to the individual.
Greg Meyers, System Vice President of Revenue Integrity, Integris
Health, explained:We wanted to apply the same level of care to the
nancial aspects of the patient relationship as to the clinical one.
Search
America’s
nancial intelligence has helped us enhance patient
relations, while increasing cash ow and reducing the number of
unpaid accounts”.