Experian 2010 Annual Report Download - page 32

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Experian Annual Report 2010 Business review30
EMEA/Asia Pacic
There was a solid performance in EMEA/Asia Pacic, notwithstanding tough
market conditions, particularly across more developed markets. Strategically,
Experian expanded its presence with signicant advancement in India, a series
of new product launches and acquisitions in Germany and Japan.
Decision Analytics
Total revenue at constant exchange
rates and organic revenue declined
5%. While conditions were tough in the
early part of the year, trends improved
signicantly as the period progressed.
There was a resilient performance
across established markets and strong
growth in emerging markets.
Credit Services
Total revenue for Credit Services grew
8% at constant exchange rates, while
organic revenue growth was at. The
difference relates to the acquisition of
KreditInform in South Africa (acquired
December 2008). Emerging markets,
including South Africa and China,
performed strongly, offsetting tougher
market conditions in more established
markets. Growth was also impacted by
a strong prior year comparative, which
included one-off items. Strategically,
there was good progress in India, as
Experian was granted a full licence by
the Reserve Bank of India to operate
a credit bureau in a joint venture with
seven of India’s leadingnancial
institutions.
Credit Services performs •
strongly in emerging
markets
Improving trend in •
demand for Decision
Analytics products
Good revenue growth in •
Marketing Services, up
8% organic
2010 Revenue by activity
Decision Analytics
Credit Services
Marketing Services
Year ended 31 March
2010
US$m
2009
US$m
Total
growth1
%
Organic
growth1
%
Revenue
Credit Services 191 172 8 -
Decision Analytics 125 131 (5) (5)
Marketing Services 145 123 16 8
Total EMEA/Asia Pacic 461 426 6 1
EBIT
Total EMEA/Asia Pacic 52 49 1
EBIT margin 11.3% 11.5%
1. Growth at constant exchange rates