Experian 2010 Annual Report Download - page 28

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Experian Annual Report 2010 Business review26
UK and Ireland
There was a resilient performance within continuing activities in the UK and
Ireland. Interactive delivered strong growth, which enabled the region to largely
withstand challenges in the nancial services and retail sectors. There was
signicant margin progress, up 220 basis points, reecting strong execution on
cost efciencies.
Decision Analytics
Total revenue at constant exchange
rates and organic revenue declined by
8%. Market conditions during the year
were challenging, reecting capital
expenditure constraints within the
nancial services sector, which reduced
appetite for large software installations.
Performance was also impacted
by lower transaction volumes. This
was partially mitigated by growth in
analytics and fraud prevention tools.
Credit Services
Total revenue at constant exchange
rates and organic revenue at Credit
Services declined by 6%. The economic
environment during the year was
challenging as the tight supply of credit,
coupled with weak consumer demand,
gave rise to reductions in origination
volumes. Revenue weakness also
reected ongoing headwinds relating
to nancial services consolidation
and market exits. There was
continued progress in vertical market
diversication, with growth in public
sector, utilities and telecoms revenues.
Vertical market •
expansion helps offset
challenging market
conditions
Good growth in demand •
for fraud prevention tools
Digital media activities •
performed well
Interactive delivers •
strong revenue growth;
up 38% organic
Cost efciencies drive •
margin growth
2010 Revenue by activity1
Decision Analytics
Credit Services
Marketing Services
Interactive
1 Excludes discontinuing activities
Year ended 31 March
2010
US$m
2009
US$m
Total
growth1
%
Organic
growth1
%
Revenue
Credit Services 234 265 (6) (6)
Decision Analytics 193 226 (8) (8)
Marketing Services 243 268 (4) (2)
Interactive 109 84 38 38
Total – continuing
activities 779 843 (1) (1)
Discontinuing activities213 59 n/a
Total UK and Ireland 792 902 (6)
EBIT
Continuing activities 212 211 7
Discontinuing activities2-2n/a
Total UK and Ireland 212 213 6
EBIT margin327.2% 25.0%
1. Growth at constant exchange rates
2. Discontinuing activities include UK account processing and other smaller activities. The closure of
UK account processing completed in the year ended 31 March 2010
3. EBIT margin is for continuing activities only