Experian 2010 Annual Report Download - page 10
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Experian Annual Report 2010 Introduction8
Strategy
Experian's strategic goal is to grow the business and increase shareholder value
by leveraging its global scale, maximising opportunities in new market segments
and sustaining its leadership position through constant innovation. The Group's
strategic framework has three elements: focus on data and analytics, drive
protable growth and optimise capital efciency.
Focus on data
and analytics
Experian’s core expertise lies in
the ownership and operation of
comprehensive databases about
consumers and businesses. From these
it is able to extract signicant extra value
by applying its own proprietary analytics
and software.
Taking control of growth
Optimise capital
efciency
Experian is a very cash generative
business and seeks to use its cash
wisely, in the interests of all stakeholders.
The Group's aim is to use its strong
cash ow to reinvest to retain
competitive advantage. Experian will
seek acquisitions where they t with
its strategy and meet its nancial
hurdles and will evaluate additional
opportunities for returning surplus
cash to shareholders.
Experian is continuing to expand its global reach
and extend its capabilities into new geographies
and new market sectors.
This year, the Group launched a new credit
bureau in Morocco and was awarded a licence
to operate a bureau in India through a joint
venture with seven leading Indian nancial
institutions. Experian's credit bureau in Russia
was also strengthened with a new joint venture
partner, Sberbank. Acquisitions in Germany and
Japan expanded the global reach of Marketing
Experian is investing in its people and
infrastructure to maintain a high performance
culture and ensure that it continues to be a
great partner to clients.
The Group is driving sales excellence by
establishing best practice processes for
performance management, training and
career development. It is investing in new
technology platforms to help connect the
Innovation lies at the heart of Experian and
promotes long-term client relationships.
The Group is investing in new data to ensure
that clients continue to have access to the most
comprehensive and up-to-date information
to drive their decision making. New data
sources include income, employment, property
valuations and positive credit data.
It has continued to invest in ground-breaking
new products such as ProtectMyID, the
consumer identity theft protection service,
and Future Delphi, which is a risk model that
combines credit and macro-economic data.
Expand global reach
Deliver innovative data and analytics
Execute superior sales and operations
Drive protable
growth
Experian's aim is to drive sustainable,
protable revenue growth through
prioritising specic growth initiatives
and mobilising its talent around
the world.