Wells Fargo 2005 Annual Report Download - page 23

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21
“Our mission is homeownership. Our team members believe
passionately in that mission.They live it every day.They believe and
know that homeownership provides a rich, stable foundation upon
which to achieve personal and financial success. It’s the primary
source of financial net worth for most American households.They
know that working together, we can help people reach their
personal and financial goals—through homeownership.
We’re privileged to work in a business that helps people build
wealth and provide a safe,secure environment for their families.
Businesses measure success with numbers and so do we—but our
most important measure is how we feel every time we know we’ve
helped someone achieve the dream of homeownership.That’s how
we picture success.It comes from the home and from the heart.”
Cara Heiden and Mike Heid, Mortgage
Years in financial services: 25 and 26
Home and Heart
Team members: 28,000
Customers: 5.7 million
#1 U.S. retail mortgage originator
#2 U.S. mortgage servicer
(l to r): Christiaan Lidstrom,Wells Fargo
Home Mortgage, Des Moines, Iowa;
Cara Heiden; Patrick Carey, Wells Fargo
Home Mortgage, Fort Mill, South
Carolina; Mike Heid