Volvo 2013 Annual Report Download - page 58
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A GLOBAL GROUP 2013 AVSNITT
A GLOBAL GROUP 2013 GROUP PERFORMANCE DEVELOPMENT BY CONTINENT – EUROPE
Renault Trucks has launched a brand new truck series. These new trucks, with their effi cient
design and Euro 6 engines, have been undergoing development for the past seven years –
including radical and exhaustive quality testing.
FOCUS RENAULT TRUCKS
A french
r/evolution
Something entirely new
According to Hervé Bertrand, Renault Trucks’ design director,
the new range is a real break with the past.
– At the same time, we drew inspiration from the best of
Renault Trucks to create it. There is still the powerful visual
impact of the Renault Magnum and its double architecture,
distinguishing the technical part of the vehicle from the cab,
combined with all the commercial effi ciency delivered by the
Renault Premium Long Distance. In addition, we have also
had many conversations with drivers, customers and dealers,
giving us the insight to meet their needs in every respect,
he says.
The front of the trucks is the most characteristic angle with
its shape inspired by the Greek letter pi (∏).
– Most of our competitors have chosen to feature radiator grilles
in the form of a vase on their new ranges. We have chosen to do
the opposite – giving Renault Trucks’ vehicles a broader, more
reassuring base on the road, Hervé Bertrand says.
New trucks create great opportunities
The new trucks replace Renault Trucks’ entire product range.
Bruno Blin, head of Renault Trucks Commercial, sees great
opportunities to capture market shares by offering the perfect
tools for its customers to operate their businesses.
– A revolutionary range that sets new standards in terms of
robustness, reliability and fuel savings: in fact, everything to
make a truck a cost-effi cient tool in an increasingly competi-
tive economic climate.
Focus on profi tability
Bernard Modat, Renault Trucks’ Global Brand senior vice-pres-
ident, concludes:
– Even though we are aiming to create pride among drivers
with our new range, we haven’t only set out to design ‘beautiful
trucks’. In addition, we have focused on developing reliable,
profi table ‘working tools’ that are a perfect match for the chal-
lenges of cost effi ciency in our customers’ activities. These
new tools have been created to be centers of profi t.
54