Volvo 2013 Annual Report Download - page 18

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2013
2014
2015
EXTENSIVE PRODUCT
RENEWAL
EXECUTE EFFICIENCY PROGRAM
& DRIVE ORGANIC GROWTH
DELIVER PROFITABILITY
IMPROVEMENT
A GLOBAL GROUP 2013 STRATEGY
2012 REORGANIZATION
& STRATEGY
– Revised Group vision
– New fi nancial targets
– New incentive program
aligned with fi nancial targets
– New strategic objectives
– New organization
– New management teams
– New process-oriented workfl ow
– New corporate governance
– New brand positioning
Strategy for the period
of 2013–2015
The Volvo Group’s long-term plans stake out the road to success – to our vision, our target, as well as our wanted position.
Our corporate core values, focus areas, strategic objectives, road maps toward targets and activity plans will help us to
achieve this as effi ciently as possible. In 2012, a new strategy was launched for the period 2013–2015 aimed at achieving
the Volvo Group’s targets in the short term and staking out the road to the Group’s wanted position and ultimately, our vision.
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