Volvo 2013 Annual Report Download - page 4

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POSITIONS
STRENGTH
Since the streamlining towards commercial vehicles was initiated
more than ten years ago, the Volvo Group has signifi cantly strength-
ened its positions outside the traditionally big markets of Western
Europe and North America. Positions have been moved forward by
acquisitions in primarily Asia and expansion of the distribution and
service networks in for instance Eastern Europe and South America.
In the year 2000, markets outside of Western Europe and North
America accounted for 16% of Group sales. In 2013 that share had
grown to 45%.
STRONG
GLOBAL
By selling products
under different
brands, the Group
can address many
different customer
and market seg-
ments in mature
aswell as growth
markets.
BRANDS
STRONG
Trucks, 65%
Construction Equipment, 20%
Buses, 6%
Volvo Penta, 3%
Customer Finance, 3%
Other, 3%
Share of net sales
Rest of the world
23%
39%
20%
11%
7%
Share of net sales by market 2013
• One of the world’s largest
manufacturers of trucks,
buses and construction
equipment.
• A leading independent supplier
of marine and industrial
engines.
• One of the world’s largest
manufacturers of heavy-duty
diesel engines.
• Global market presence.