Volvo 2013 Annual Report Download - page 194
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During 2013, we strengthened our approach to CSR and sustainability by conducting a wider and
more formal analysis of the Volvo Group’s material issues. This has enabled us to rank the issues
that the Volvo Group and external stakeholders consider of highest importance, with customer
satisfaction, energy-effi cient products, and product safety as key priorities.
Our material issues
Our materiality approach
As a fi rst step, we completed the process internally this year. Col-
leagues from the Group’s CSR committee, business intelligence,
business strategy and management teams assessed and ranked a
long list of issues relevant to the Volvo Group’s business success.
Employees with close contact and detailed knowledge of eight stake-
holder groups completed the assessment from the point of view of
customers, employees, potential employees, suppliers, capital market,
decision makers, universities and NGOs.
Conclusions
We regard the resulting matrix as a useful tool to guide and inform our
CSR and sustainability strategies, actions and communications.
Weknow not all issues will be relevant for all stakeholders, and that
priorities will vary by region – such as human rights in emerging
markets. We will continue to evaluate issues, and their rankings, as we
expand the stakeholder input in our materiality process.
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