Rogers 2012 Annual Report Download - page 9

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STRATEGIC OBJECTIVES AND VALUE DRIVERS
For a detailed discussion of our strategic goals and objectives,
see the “Our Strategy” section in the accompanying MD&A later in the report.
DELIVER DIFFERENTIATED
END-TO-END CUSTOMER
EXPERIENCES
STRENGTHEN THE
CUSTOMER EXPERIENCE
EXPAND OUR SERVICES REACH
DRIVE FUTURE GROWTH
OPPORTUNITIES
Focus on evolving our cross-device
integration to enable seamless, reliable
and easy-to-use experiences anytime,
anyplace and anywhere; on delivering
a differentiated range of devices and
device-related services; and on enabling
greater integration of our media assets
across screens.
Constantly improve the experience
that customers have using our products
and services by making it easier for
them; providing the tools and resources
customers need to use our products
with confidence; being attuned to
our customers’ evolving needs; and
continuing to simplify our product
offerings.
Expand the reach of our networks and
services through new construction and
targeted acquisition that complement
our existing platforms; by more widely
deploying products and services; and
by expanding the reach of key media
brands nationally and across our digital
platforms.
Continue to develop targeted new
growth areas of our business, including
machine-to-machine communications,
mobile commerce and video, sports,
business communications services, local
and digital media services, and home
automation.
At Rogers, our purpose is to easily connect customers with what matters most. Our vision is to be known for leading
the enablement of seamless, customer-driven communications, entertainment, information and transactional
experiences across any device, place or time.
DELIVER INDUSTRY-LEADING SHAREHOLDER RETURNS
Our mandate is to deliver long-term value and industry-leading shareholder returns. To sustain our lead as the top integrated
communications and media company in Canada, our actions and investments are guided by the following six long-term
strategic objectives:
MAINTAIN INDUSTRY-LEADING
NETWORKS
Reinforce our fastest and most reliable
networks by expanding our LTE
network to a wider proportion of the
Canadian population, continuing to
increase broadband Internet speeds,
and further enhancing our TV platform
with next generation features and
functionality.
IMPROVE PRODUCTIVITY
AND COST STRUCTURE
Continue to focus on cost-optimization
initiatives and organizational efficiency
by improving service delivery; reducing
complexity; focusing on fewer, more
impactful projects; managing expenses,
and working closely with key suppliers.
2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 05