Rogers 2012 Annual Report Download - page 30

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MANAGEMENT’S DISCUSSION AND ANALYSIS
2. CORPORATE OVERVIEW
OUR BUSINESS
Established in 1960, Rogers is one of Canada’s leading diversified
communications and media companies. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.a and RCI.b) and on the New York
Stock Exchange (NYSE: RCI). The following chart illustrates our
primary operating segments:
Our vision is to be known for leading the enablement and
delivery of seamless, customer-driven communications,
entertainment, information and transactional experiences
across any device, place or time.
ROGERS COMMUNICATIONS INC.
WIRELESS MEDIABUSINESS SOLUTIONSCABLE
We report our 2012 results by our four lines of business – Wireless, Cable, RBS and Media – which reflects how we manage our operations and
measure our performance.
The following is an overview of our products and services in the four segments:
WIRELESS MEDIABUSINESS SOLUTIONSCABLE
• Wireless products and
services via Rogers Wireless,
Fido and chatr
• Mobile Internet access
• Mobile video
• Application downloading
• Video calling
• Mobile social media
• Text messaging
• E-mail
• Machine-to-machine
wireless applications
• Programming of high-
denition television (“HDTV”)
• On-demand programming,
including movies
• Television series and events
• Personal video recorders
(“PVRs”)
• Time-shifted programming
• Digital specialty, multicultural
and sports programming
• Internet services
• Rogers Anyplace TV
• Home phone services
• Home monitoring
• Ethernet services over bre
and cable
• Optical wave connectivity
• Wireless access services for
primary, bridging and back-up
connectivity
• Large scale business Internet
connectivity, including
dedicated and usage-based
billing services
• IP-hosted virtual contact
centre services
• IP voice services leverage
session initiated protocol
• Network acceleration services
• 55 radio stations
• City network
• 5 OMNI multicultural TV
stations
• Specialty channels
• Sportsnet, featuring
Sportsnet One, Sportsnet
World
• The Shopping Channel
• More than 50 consumer
magazines and trade
publications
• Toronto Blue Jays
• Rogers Centre
WIRELESS
Wireless Business
Wireless is Canada’s largest wireless communications service provider,
with approximately 9.4 million subscribers, representing
approximately 34% share of the Canadian wireless market as of
December 31, 2012. Wireless operates on the Global System for
Mobile communications/High-Speed Packet Access Plus/Long-Term
Evolution (“GSM/HSPA+/LTE”) wireless network technology platforms.
Wireless is the Canadian leader in the deployment of innovative new
wireless network technologies, devices and services, including being
the first in Canada to deploy an LTE ultra high speed network that
now reaches roughly 60% of the Canadian population. This,
combined with roaming agreements with international carriers in
more than 200 other countries, helps ensure that Wireless’ customers
have one of the broadest reaches of network coverage.
Wireless Products and Services
(%)
2012 WIRELESS REVENUE MIX
POSTPAID VOICE 52%
DATA 37%
PREPAID VOICE 3%
EQUIPMENT 8%
$7.3
BILLION
Wireless offers voice and high-speed data services, as well as mobile
devices and accessories across Canada. Services are available under
either postpaid or prepaid options. Wireless’ networks provide
customers with advanced high-speed wireless data services. Wireless
markets and sells its services and products under the Rogers, Fido and
chatr brands. An extensive distribution network across Canada
includes an independent dealer network, Company-owned Rogers
stores, Fido and chatr retail stores, major retail chains and
convenience stores. Wireless also offers many of its services and
26 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT