Rogers 2012 Annual Report Download - page 19

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A CARING,
SUSTAINABLE
APPROACH
2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 15
Experience...
Rogers is committed to a broad array of community and sustainability
initiatives, and is an Imagine Canada Caring Company, committing at least 1%
of net earnings before taxes annually to charities and non-profit organizations
through cash and in-kind donations. As one of Canada’s largest employers,
caring for and giving back to our communities is vital. We support programs
that are dedicated to keeping children and families nourished, safe and active –
children’s education and sports, the recovery of lost children, local food banks
and community safety.
Over the past year we have proudly introduced Rogers Youth Fund, a corporate
initiative that supports and empowers at-risk Canadian youth through education.
This represents Rogers‘ national commitment to help Canada’s youth overcome
barriers to education, inspiring them to succeed in the classroom and beyond
through an innovative range of educational programs that provide academic
support, including after-school homework clubs, tutoring and mentoring
programs, alternative schooling, and other essential tools.
We also sponsor a range of community events in support of organizations such
as the Toronto Hospital for Sick Children, Easter Seals and many more. Our 39
Rogers TV cable stations produce thousands of hours of local programming
involving over 29,000 community groups, donating coverage of local charitable
events as well as advertising resources. And we sponsor a variety of arts and
culture initiatives that highlight Canada’s artistic talent through our support
of art galleries, film and television festivals, and literary awards.
As a particularly large purchaser of electronics and paper, we pay special
attention to minimizing potential environmental issues. In the procurement
supply chain, Rogers continually works with its partners through its agreements,
relationships and code of conduct to ensure the adherence to, and enhancement
of, sound sourcing, production and recycling standards. And, as a service
provider to millions of customers each month, we’ve been an early and strong
proponent of driving the adoption of paperless electronic billing.
Our objective is simple – to ensure the responsible, efficient use of natural
resources while reducing environmental impacts and ensuring regulatory
compliance wherever we and our partners operate. We also measure our own
carbon footprint and undertake initiatives to reduce our greenhouse emissions
where possible.
For a complete description of Rogers’ corporate social responsibility (CSR) vision,
priorities, strategy and results, go to
rogers.com/csr
.
WIRELESS DEVICE
RECYCLING
YOUTH
EDUCATION
COMMUNITY
TELEVISION
LOCAL SHELTERS
& FOOD BANKS
ENVIRONMENTAL
STEWARDSHIP
RESPONSIBLE
SOURCING
ARTS & CULTURE
SUPPLIER CODE
OF CONDUCT