Rogers 2012 Annual Report Download - page 2

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Table of Contents
AT A GLANCE
INSPIR
LI
ACC
LI
UPLOAD
T
INSPIRE
INSPIRE
INSP
INSPIR
INSPIRE
LIVE
VE
POS
T
ACC
SE
CURE
SECURE
CURE
W
NLOAD
UP
DOWNLOAD
ACCESS
ACCESS
ACCESS
SHARE
ACCESS
CONNECT
WATCH
E
AMING
STRE
AMIN
STREAMI
N
STREAMING
A
ST
RELIABLE
RELIABLE
SURF
SECU
R
INSPIR
RE
LIABLE
RELIABLE
RELIABLE
CONNECT
CONNECT
LIFESTYLE
LIFESTYLE
UPLOAD
NETWORK
CONN
EC
UPLOAD
CONNFREEDOM
T
UNES
LIFESTYLE
BREATHTAKING
XT
SURF
SURF
NEXT
Rogers Communications Inc. is a diversified Canadian communications and media company engaged
in the telecom and media businesses. Rogers Wireless is Canada’s largest wireless voice and data
communications services provider and the country’s only national carrier operating on the combined
world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services
provider, offering cable television, high-speed Internet access, and telephony products, and together with
Rogers Business Solutions, provides business telecom, data networking and IP solutions to small,
medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier
group of category-leading broadcast, specialty, print and online media assets, with businesses in radio
and television broadcasting, televised shopping, sports entertainment, magazine and trade journal
publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are
included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada.
OUR BUSINESS
DELIVERING COMMITMENTS IN 2012
DIVIDEND
INCREASES
WHAT WE SAID: Increase
cash returns to shareholders
consistently over time.
WHAT WE DID: Increased
annualized dividend per
share 11% from $1.42 to
$1.58 in 2012.
FAST AND RELIABLE
NETWORKS
WHAT WE SAID: Maintain
Rogers’ leadership in network
technology and innovation.
WHAT WE DID: Deployed
Canada’s first 4G LTE wireless
network and completed the
deployment of 150Mbps
Internet speeds across +90%
of our cable TV footprint.
SHARE
BUYBACKS
WHAT WE SAID: Return
additional cash to shareholders
by repurchasing Rogers shares
on the open market.
WHAT WE DID: Repurchased
9.6 million Rogers Class B shares
for $350 million.
WIRELESS DATA
REVENUE GROWTH
WHAT WE SAID: Generate
double-digit wireless data
growth to support continued
ARPU leadership.
WHAT WE DID: Grew wireless
data revenue by 17% with data
as a percent of network revenue
increasing to 41% from 35%
in 2011.
TOP-LINE
GROWTH
WHAT WE SAID: Leverage
networks, channels and brands
to deliver continued revenue
growth.
WHAT WE DID: Delivered 1%
consolidated top-line growth
with 2% growth in adjusted
operating profit.
HIGHER VALUE
WIRELESS SUBSCRIBERS
WHAT WE SAID: Continue the
rapid growth in our smartphone
subscriber base to drive wireless
data revenue and ARPU.
WHAT WE DID: Activated nearly
2.9 million smartphones, helping
bring smartphone penetration
to 69% of postpaid subscriber
base.
OPERATING EFFICIENCIES
WHAT WE SAID: Implement cost
containment initiatives to capture
operating efficiencies.
WHAT WE DID: Reduced operating
expenses for the combined Wireless
and Cable segments, excluding
the cost of wireless equipment
sales, by approximately 1%
from 2011 levels.
FREE CASH FLOW
GENERATION
WHAT WE SAID: Deliver another
year of significant consolidated
pre-tax free cash flow.
WHAT WE DID: Generated
$2.0 billion of pre-tax free cash
flow in 2012, supporting the
significant cash we returned to
shareholders during the year.