Rogers 2012 Annual Report Download - page 7

With these acquisitions and agreements in
place, City’s television reach has increased to
more than 80% of Canadian households.
Strengthen the Customer Experience
To enhance customer flexibility, we
introduced Rogers’ new FLEXtab wireless
device upgrade program. FLEXtab gives
postpaid subscribers more flexibility than ever
to opt for an early wireless device upgrade by
simply paying unamortized subsidy at any
point during their contract term. We also
significantly redesigned and simplified our
wireless offerings and pricing tiers, reducing
complexity for our customers and improving
the efficiency of our sales and service teams.
These new wireless data-centric plans
generally offer a range of wireless data usage
allowance and data plan sharing options,
combined with unlimited voice and text, to
meet the varying needs of our increasingly
Internet-centric customer base.
To further strengthen the customer
experience, we recently launched two highly
successful new programs, Rogers TechXpert
and Rogers Move Concierge. TechXpert is a
24/7 premium technology support service for
our customers’ computers and other
connected devices – including products and
software that are built and sold by other
manufacturers or retailers. A personal
technology expert is instantly available by
phone or online chat who can remotely
access customers’ computers and other
devices to identify and resolve typical but
often frustrating issues. Concierge is a free
service that gives customers a dedicated
go-to point of contact during the moving
process to make sure all their Rogers services
are up and running in their new home.
programming. As well, customers now have a
significantly enhanced interactive program
guide and search functionality, access to
whole home PVR capabilities, and the ability
to experience live TV streamed to a tablet
anywhere in the home.
We continued to enhance our online video
offering, Rogers Anyplace TV, bringing more
live-streaming sports, local, movie and
episodic programming than ever before to
Rogers customers on their computers,
smartphones or tablets wherever they are.
Further expanding Rogers’ “TV everywhere”
multi-screen video viewing experience, we
launched an exclusive multi-screen soccer
experience through Rogers Anyplace TV and
Sportsnet World, and launched Canada’s first
over-the-top sports subscription service,
Sportsnet World Online.
For the business customer, we launched
Session Initiated Protocol Trunking, a new
IP-based voice solution for enterprises
designed to complement our fibre-based
Internet and WAN connectivity services. By
merging voice services with a business data
network, SIP Trunking solutions dynamically
allocate bandwidth, as needed, to support
voice and/or data needs, depending upon
capacity requirements during peak hours, and
also provide a platform for next generation
IP-based video, mobile and productivity
applications and services.
Maintain Industry-Leading Networks
In our wireless business, we made great
strides implementing the strategic network
transformation we set in motion late in 2010
to an all IP infrastructure. At the core of this
transformation, and as mentioned above, is
the continuing deployment of Canada’s first
LTE network. LTE is a highly advanced next
generation wireless technology that enables
unparalleled connectivity, capable of speeds
of up to 150 Mbps.
In our cable business, we again
demonstrated Rogers’ commitment to
bringing world leading Internet experiences
to Canadians by leveraging our DOCSIS 3.0
technology investments. We turbo-charged
our market-leading broadband Internet
speeds across our service tiers, including
doubling our Ultimate tier to up to 150Mbps,
which is available to more than 90% of our
cable customers today.
Overall, 2012 was an important year in
further cementing our wireless and
broadband network superiority, again
assuring that Rogers’ networks are among
the best and fastest in the world.
Expand Our Services Reach
During 2012, we expanded Canada’s first
wireless LTE 4G broadband network to
approximately 60% of the Canadian
population, a footprint which we’ll continue
to rapidly expand in 2013.
We also embarked on a strategic initiative to
fully migrate our broadband cable network
to all digital, and ultimately to all IP. This is
part of our roadmap to providing even richer
customer experiences, such as significantly
more high-definition content, even faster
Internet, and other future IP-based services,
to more customers and to more screens
and devices.
In our Media group, we took a number of
decisive steps to geographically expand City
television network across Canada. We
launched City Saskatchewan, signed long-
term affiliate agreements in Western Canada,
and most recently launched City Montréal.
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” OVERALL, OUR RESULTS IN 2012 REFLECT HEALTHY CONTINUED
SUBSCRIBER AND FINANCIAL GROWTH, AND THE RETURN OF
SIGNIFICANT AMOUNTS OF CASH TO OUR SHAREHOLDERS.
WHILE IT WAS A YEAR WITH NO SHORTAGE OF CHALLENGES,
IT WAS ONE WHERE WE GREW STRONGER AS THE YEAR
PROGRESSED AND ARE NOW WELL POSITIONED FOR 2013.”
2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 03