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72 Rogers Communications Inc. 2004 Annual Report
Rogers Wireless Communications Inc.
Pro Forma Operating Metrics1
Years Ended December 31, 2004 and 2003
Unaudited 2004 2003
(Subscriber statistics in thousands
except ARPU and churn) Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY
Postpaid (Voice and Data)
Gross additions 302.2 350.0 397.2 444.4 1,493.7 213.9 243.4 296.4 460.9 1,214.6
Net additions 97.0 134.2 166.6 208.1 605.9 30.2 65.4 110.5 241.3 447.3
Total postpaid retail subscribers 3,718.8 3,852.9 4,019.5 4,184.1 4,184.1 3,204.6 3,269.9 3,380.4 3,621.7 3,621.7
ARPU ($) 56.00 59.64 62.33 60.86 59.74 55.16 57.45 61.26 57.80 57.87
Churn (%) 1.87 1.91 1.97 1.95 1.93 1.93 1.84 1.88 2.14 1.95
Prepaid
Gross additions 115.3 109.4 123.7 149.6 498.0 119.2 137.8 161.8 175.0 593.9
Net additions (losses) (30.4) (35.0) 6.8 54.8 (3.8) (19.8) (29.3) 46.0 38.7 35.5
Adjustment to subscriber base 0.0 (74.8) 0.0 0.0 (74.8) – (20.9) 0.0 0.0 (20.9)
Total prepaid retail subscribers 1,382.3 1,272.5 1,279.3 1,334.1 1,334.1 1,378.3 1,328.1 1,374.1 1,412.8 1,412.8
ARPU ($) 12.82 14.25 14.12 13.62 13.67 12.47 13.57 13.29 14.49 13.43
Churn (%) 3.45 3.65 3.07 2.47 3.17 3.32 4.12 2.87 3.31 3.41
Total – Postpaid and Prepaid
Gross additions 417.4 459.4 520.9 593.9 1,991.7 333.2 381.2 458.2 635.9 1,808.4
Net additions 66.6 99.2 173.3 262.9 602.1 10.3 36.0 156.5 280.0 482.9
Adjustment to subscriber base – (74.8) – – (74.8) 0.0 (20.9) 0.0 0.0 (20.9)
Total retail subscribers 5,101.1 5,125.5 5,298.8 5,518.2 5,518.2 4,582.9 4,598.0 4,754.5 5,034.5 5,034.5
ARPU ($) 44.07 47.99 50.54 49.45 48.01 42.18 44.55 47.38 45.47 44.86
Wholesale subscribers 91.2
1 See “Basis of Pro Forma Presentation” section for discussion of considerations in the preparation of this pro forma information. Also see “Key Performance
Indicators and Non-GAAP Measures” section.