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ROGERS WIRELESS
Advanced Wireless Voice and Data Solutions
Rogers Wireless is Canada’s largest wireless voice and data communications
services provider with more than 5.7 million customers and offices in Canadian
cities across the country. Rogers Wireless, which operates Canada’s largest
integrated wireless voice and data network providing advanced voice and
wireless data solutions to customers from coast to coast, is Canada’s only car-
rier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology. Rogers Wireless also operates a seamless
integrated Time Division Multiple Access (TDMA) and analog cellular network.
ROGERS CABLE
Cable Television, Digital Video and On-demand Devices, High-Speed Internet,
Video Stores
Rogers Cable is Canada’s largest cable provider, passing 3.3 million homes in
Ontario, New Brunswick and Newfoundland, with 69% basic penetration of its
homes passed. Rogers Cable pioneered high-speed Internet access with the first
commercial launch in North America in 1995 and now approximately 29% of
homes passed are Internet customers. With 99% of its network digital-ready,
Rogers Cable offers an extensive array of high definition TV programming,
a suite of ‘Rogers On Demand’ services (including video on demand (VOD), sub-
scription VOD, personal video recorders and timeshifting channels) as well as an
extensive lineup of digital, multicultural and sports programming. Rogers Cable
also owns and operates 294 Rogers Video stores.
ROGERS MEDIA
Radio and Television Broadcasting, Consumer Magazines and Industry Public-
ations, Televised Home Shopping and Sports Entertainment
Rogers Media operates a portfolio of broadcasting, publishing and sports
entertainment assets. Rogers Broadcasting has 43 AM and FM radio stations
across Canada. Television properties include Toronto multicultural television
broadcasters OMNI.1 and OMNI.2, televised and electronic shopping service,
The Shopping Channel, Canada’s five nationally-available Rogers Sportsnet
channels including Rogers Sportsnet HD, and the management of two digital
television services. Rogers Publishing produces many well-known consumer
magazines such as Maclean’s, Chatelaine, Flare, L’actualité and Canadian Busi-
ness, and is the leading publisher of a number of industry, medical and financial
publications. Sports entertainment assets include, effective January 1, 2005, the
Toronto Blue Jays baseball team and Rogers Centre, Canada’s largest sports and
entertainment facility.
ROGERS COMMUNICATIONS INC.
Rogers Communications Inc. is a diversified Canadian provider
of communications, entertainment and information services.
TSX: RCI.A; RCI.B NYSE: RG
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2004 2003 Change
Revenue $ 2,783,500 $ 2,207,800 26.1%
Operating profit1950,400 728,600 30.6%
PP&E expenditures 439,200 411,900 6.6%
Wireless voice and data subscribers:
Postpaid 4,184,100 3,029,600 38.1%
Prepaid 1,334,100 759,800 75.6%
Total wireless voice and data subscribers 5,518,200 3,789,400 45.6%
One-way messaging subscribers 196,100 241,300 (18.7)%
Total wireless subscribers 5,714,300 4,030,700 41.8%
Average monthly postpaid usage (minutes) 395 361 9.4%
Percentage of population network
coverage (GSM/GPRS) 93% 93%
Average monthly subscriber churn:
Postpaid 1.81% 1.88% (3.7)%
Prepaid 2.94% 2.82% 4.3%
2004 2003 Change
Revenue2$ 899,800 $ 855,000 5.2%
Operating profit1, 2 121,500 106,700 13.9%
Radio stations 43 43
Weekly Canadian radio audience reach 6,500,000 6,700,000
Ethnocultural percentage programming
OMNI.1 and OMNI.2 >60% >60%
Number of languages represented –
OMNI.1 and OMNI.2 35 33
Number of cultures represented –
OMNI.1 and OMNI.2 40 40
Rogers Sportsnet subscribers 7,151,000 6,824,000
The Shopping Channel subscribers 7,100,000 7,200,000
The Shopping Channel items shipped 3,038,500 2,936,600
Monthly consumer magazine reach 12,400,000 12,100,000
1As defined in “Key Performance Indicators – Operating Profit and Operating Profit
Margin” section of Management’s Discussion and Analysis.
2Media results do not include sports operations that it assumed management of
effective January 1, 2005.
2004 2003 Change
Revenue $ 1,945,700 $ 1,788,100 8.8%
Operating profit1708,700 663,500 6.8%
PP&E expenditures 587,900 509,600 15.4%
Homes passed 3,291,100 3,215,400 2.4%
Revenue generating units 3,866,700 3,582,500 7.9%
Basic cable subscribers 2,254,600 2,269,400 (0.7)%
Basic penetration of homes passed 69% 71%
High-speed Internet subscribers 936,600 777,800 20.4%
High-speed Internet penetration of
homes passed 29% 24%
Digital terminals in service 795,700 613,600 29.7%
Digital households/subscribers 675,400 535,300 26.2%
Digital household penetration of
basic cable subscribers 30% 24%
Rogers Video stores 294 279
FY2004 Revenue – $2,784M
1. Postpaid voice and data 85%
2. Equipment sales 10%
3. Prepaid voice and data 4%
4. One-way messaging 1%
FY2004 Revenue – $1,946M
1. Core cable 64%
2. High-speed Internet 20%
3. Video stores 16%
FY2004 Revenue – $900M
1. Publishing 31%
2. The Shopping Channel 25%
3. Radio 22%
4. Television 22%
FY2004 Revenue –
$5,608M
1. Wireless 49%
2. Cable 35%
3. Media 16%
FY2004 Operating
Profit $1,734.2M
1. Wireless 53%
2. Cable 40%
3. Media 7%
14 Rogers Communications Inc. 2004 Annual Report