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70 Rogers Communications Inc. 2004 Annual Report
SUPPLEMENTARY INFORMATION
CABLE NON-GAAP CALCULATIONS1
(In millions of dollars, except ARPU figures) 2004 2003
Customer relationships (unique)
Basic cable subscribers 2,254.6 2,269.4
Internet subscribers 936.6 777.8
Less: Subscribers to both basic cable and Internet (835.3) (707.9)
2,355.9 2,339.3
Revenue Generating Units (RGUs)
Basic cable subscribers 2,254.6 2,269.4
Internet subscribers 936.6 777.8
Digital subscribers (households) 675.4 535.3
3,866.6 3,582.5
Core Cable ARPU
Basic cable and digital revenue $ 1,253.1 $ 1,186.4
Divided by: Average basic cable subscribers 2,256.0 2,262.9
Divided by: 12 months 12 12
$ 46.29 $ 43.69
Internet ARPU
Internet revenue $ 378.9 $ 322.3
Divided by: Average Internet subscribers (000s) 847.7 704.2
Divided by: 12 months 12 12
$ 37.25 $ 38.14
1 For definitions of key performance indicators and non-GAAP measures, see “Key Performance Indicators and Non-GAAP Measures ” section.
SUPPLEMENTARY INFORMATION
BASIS OF PRO FORMA PRESENTATION
Certain financial and operating data information has been prepared on a pro forma basis as if the transactions relating to Wireless and
Microcell, as described previously, had occurred on January 1, 2003. Such information is based on our historical financial statements, the
historical financial statements of Microcell, and the accounting for the purchases of Wireless shares and Microcell.
Although we believe this presentation provides certain relevant context and comparative information for existing operations,
the unaudited pro forma consolidated financial and operating data presented in this document is for illustrative purposes only and
does not purport to represent what the results of operations actually would have been if the transactions had occurred on January 1,
2003, nor does it purport to project the results of operations for any future period.
This pro forma information reflects, among other things, adjustments to Microcell’s historically reported financial information to
conform it to our respective accounting policies, the impacts of purchase accounting, including amortization of the acquired intangibles
and fair value increments, financings associated with the acquisition of Microcell and the impact of amortizing the deferred compensa-
tion expense arising on the exchange of stock options in Wireless into stock options to acquire Class B Non-Voting shares of RCI.
The pro forma adjustments are based upon preliminary estimates and certain assumptions that we believe are reasonable. In preparing
the pro forma financial information, the purchase consideration has been allocated on a preliminary basis to the fair value of assets
acquired, including amortizable and non-amortizable intangible assets, and liabilities assumed based on management’s best estimates.
Accounting policies used in the preparation of these statements are those disclosed in our 2004 annual Consolidated Financial
Statements and Notes thereto.