Rogers 2004 Annual Report Download - page 70

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68 Rogers Communications Inc. 2004 Annual Report
SUPPLEMENTARY INFORMATION
OPERATING PROFIT MARGIN CALCULATIONS
(In millions of dollars) 2004 2003
RCI
Operating Profit11,734.2 1,448.9
Divided by Total Revenue 5,608.3 4,791.9
RCI Operating Profit Margin 30.9% 30.2%
WIRELESS
Operating Profit1950.4 727.6
Divided by Network Revenue 2,502.3 2,030.0
Wireless Operating Profit Margin 38.0% 35.8%
CABLE
Cable
Operating Profit1680.5 639.8
Divided by Revenue 1,632.0 1,508.7
Cable Operating Profit Margin 41.7% 42.4%
Video
Operating Profit128.2 23.7
Divided by Revenue 317.0 282.6
Video Operating Profit Margin 8.9% 8.4%
TOTAL CABLE AND VIDEO
Operating Profit1708.7 663.5
Divided by Revenue 1,945.7 1,788.1
Cable and Video Operating Profit Margin 36.4% 37.1%
MEDIA
Publishing
Operating Profit123.1 29.4
Divided by Revenue 278.6 289.9
Publishing Operating Profit Margin 8.3% 10.1%
Radio
Operating Profit158.0 38.7
Divided by Revenue 204.7 177.2
Radio Operating Profit Margin 28.3% 21.8%
Television
Operating Profit136.8 27.6
Divided by Revenue 196.8 178.0
Television Operating Profit Margin 18.7% 15.5%
The Shopping Channel
Operating Profit123.4 19.2
Divided by Revenue 230.9 210.5
The Shopping Channel Operating Profit Margin 10.1% 9.1%
TOTAL MEDIA
Operating Profit1121.5 106.7
Divided by Revenue 899.8 855.0
Total Media Operating Profit Margin 13.5% 12.5%
1 For definitions of key performance indicators and non-GAAP measures, see “Key Performance Indicators and Non-GAAP Measures” section.