Rogers 2004 Annual Report Download - page 71

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69
Rogers Communications Inc. 2004 Annual Report
SUPPLEMENTARY INFORMATION
WIRELESS NON-GAAP CALCULATIONS1
(In millions of dollars, except ARPU figures) 2004 2003
Postpaid ARPU1(monthly)
Postpaid (voice and data) revenue $ 2,361.1 $ 1,911.1
Divided by: Average postpaid wireless voice and data subscribers 3,307.0 2,781.8
Divided by: 12 months 12 12
$ 59.50 $ 57.25
Prepaid ARPU (monthly)
Prepaid revenue $ 116.7 $ 91.3
Divided by: Average prepaid subscribers 818.5 754.5
Divided by: 12 months 12 12
$ 11.88 $ 10.08
Blended ARPU (monthly)
Postpaid (voice and data) revenue plus prepaid revenue $ 2,477.8 $ 2,002.3
Divided by: Average postpaid and prepaid wireless voice and data subscribers 4,125.4 3,536.3
Divided by: 12 months 12 12
$ 50.05 $ 47.19
Cost of Acquisition per Gross Addition
Total sales and marketing costs $ 444.4 $ 362.0
Equipment margin loss (acquisition related) 117.4 134.8
Total gross wireless additions (postpaid, prepaid, wholesale and one-way messaging) 1,509.6 1,321.5
$ 372 $ 376
Operating expense per Average Subscriber (monthly)
Total expenses before sales and marketing costs $ 879.2 $ 737.5
Equipment margin loss (retention related) 117.4 134.8
Divided by: Average total wireless subscribers 4,346.0 3,809.6
$ 18.99 $ 17.62
One Way Messaging ARPU (monthly)
One-way messaging revenue $ 24.5 $ 27.6
Divided by: Average prepaid subscribers 220.5 273.3
Divided by: 12 months 12 12
$9.25 $8.40
Equipment Margin Loss
Equipment sales $ 281.3 $ 177.9
Cost of equipment sales 509.5 380.8
$ 228.2 $ 202.9
Acquisition related $ 117.4 $ 134.8
Retention related 110.7 68.1
$ 228.1 $ 202.9
1 For definitions of key performance indicators and non-GAAP measures, see “Key Performance Indicators and Non-GAAP Measures” section.