Rogers 2004 Annual Report Download - page 15

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ROGERS IN THE COMMUNITY RIGHT NOW
We recognize that our success is based on the success of our customers, employees and their
communities. In return, Rogers strives to play an active and constructive role in the community.
The very nature of our business provides a powerful platform from which to serve our
communities. Through the Rogers Group of Funds, we are a major supporter of Canada’s
independent television and film producers. And, through our 31 community television stations,
Rogers Television produces over 12,000 original hours of local programming annually, offering
our communities a fresh, diverse and locally focused television alternative.
The Jays Care Foundation is dedicated to supporting programs, groups and activities that
enhance the quality of life for children and youth. Since its inception, the Foundation
has contributed financially over $1,000,000 to worthwhile programs such as Field of Dreams,
the Boys and Girls Clubs, and many more. The Jays Care Foundation also hosts a series of
innovative fundraising programs at the newly named Rogers Centre in Toronto to benefit a
wide variety of local charities.
For more than 20 years, the Rogers PUMPKIN PATROL – the red Rogers Cable vans – have
worked with police and emergency services to keep kids safe on Halloween. And, we became
the first in Canada to launch a nationwide wireless phone-recycling program, Phones for Food,
which collects used wireless phones to generate funds for food banks across Canada while
helping to preserve the environment.
ROGERS TELEVISION
COMMUNITY
PROGRAMMING
THE ROGERS GROUP
OF FUNDS
JAYS CARE FOUNDATION
ROGERS PUMPKIN PATROL
PHONES FOR FOOD
13
Rogers Communications Inc. 2004 Annual Report